1. MDLZ expands recall of CHIPS AHOY! due to choking hazards. 2. Recall includes new UPCs and an additional code date. 3. No injuries reported; cautionary recall initiated. 4. Recall limited to specific Baked Bites Brookie products. 5. Company reassures there's no impact on other products.
FAQ
Why Bearish?
Recalls often damage brand reputation, impacting sales and consumer trust. Historical recalls in food sectors have seen stock price volatility and declines.
How important is it?
The recall directly affects a product line, potentially leading to decreased sales. The visibility and market reactions contribute to the importance score.
Why Short Term?
Initial negative sentiment likely to manifest over the coming trading days. Past recalls have shown a quick market reaction but may stabilize over time.
Mondelēz Global Expands Voluntary Recall of CHIPS AHOY! Baked Bites Brookie
EAST HANOVER, N.J., Dec. 30, 2025 (GLOBE NEWSWIRE) -- Mondelēz Global LLC (NASDAQ: MDLZ) has announced an expansion of its recent voluntary recall affecting CHIPS AHOY! Baked Bites Brookie products in the United States. This recall, initially issued on December 24, 2025, now includes an additional code date (10MAY2026) and two extra UPCs from carton units of the product.
Reasons Behind the Recall
The primary reason for this recall centers around an incorrect mixing process that led to the formation of small corn starch clumps in the CHIPS AHOY! Baked Bites Brookie. These clumps can pose a significant choking hazard, particularly for vulnerable populations such as young children and the elderly.
Details of the Affected Products
The recall specifically targets the CHIPS AHOY! Baked Bites Brookie items with the following Best When Used By dates, which are available at select retail locations across the country:
- 22.4Z CA! BAKED BITES BROOKIE 8ct Caddie
Retail UPC: 44000086688
Case GTIN: 10044000086678
Best When Used By Dates: 09MAY2026, 10MAY2026, 11MAY2026, 12MAY2026 - 2.8Z CA! BAKED BITES BROOKIE POUCH
Retail UPC: 44000086671
Best When Used By Dates: 09MAY2026, 10MAY2026, 11MAY2026, 12MAY2026 - 7.0Z CA! BAKED BITES BROOKIE 5CT
Retail UPC: 1244000085650
Case GTIN: 10044000085657
Best When Used By Dates: 10MAY2026, 12MAY2026, 18MAY2026 - 1.4 oz CA! BAKED BITES BROOKIE POUCH
Retail UPC: 44000085667
Best When Used By Dates: 10MAY2026, 12MAY2026, 18MAY2026
Consumer Safety and Action Steps
As of now, Mondelēz Global LLC has not received any reports of illness or injury in connection with this product. The recall is a precautionary measure taken out of an abundance of caution. Consumers in possession of the affected products are advised not to consume them.
For additional information, consumers can reach Mondelēz Global LLC directly at 1-855-535-5948, available Monday to Friday from 9 AM to 6 PM ET. This voluntary recall is being conducted in cooperation with the U.S. Food and Drug Administration.
About Mondelēz International
Mondelēz International (NASDAQ: MDLZ) is a leader in the snacking industry, operating in over 150 countries. The company reported net revenues of approximately $36.4 billion in 2024, showcasing its strength in the market with iconic brands like OREO, RITZ, LU, and CLIF BAR, among many others. Mondelēz International is also recognized as a member of the Standard and Poor’s 500, Nasdaq 100, and the Dow Jones Sustainability Index.
For further information about Mondelēz, visit www.mondelezinternational.com or follow them on X at @MDLZ.
Media Contact
For media inquiries, please contact:
Sylvie Russo
Phone: 847-943-5678
Email: news@mdlz.com