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Mondelēz Returns to March Madness® With a New TV Spot Featuring Superstars Juju Watkins and Jackson Shelstad

1. Mondelēz partners with NCAA athletes to boost brand awareness during March Madness. 2. Fans can win VIP trips to the 2026 NCAA Final Four events. 3. Brand ambassadors will promote various Mondelēz products on social media. 4. Mondelēz's presence in tournaments strengthens as they expand partnerships. 5. The initiative aims to enhance customer engagement and brand loyalty.

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FAQ

Why Bullish?

The partnership with NCAA athletes is a strategic move to capitalize on sports marketing. Historical examples show increased sales during major sporting events can significantly boost brand visibility and revenue for food companies.

How important is it?

The marketing strategy leverages a significant cultural event, likely enhancing brand loyalty and driving sales. Partnerships with popular athletes can lead to amplified reach and consumer engagement.

Why Short Term?

The marketing efforts coincide with the NCAA March Madness tournament, providing immediate brand exposure. Previous similar campaigns have shown short-term spikes in product sales and brand engagement.

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Mondelēz is teaming up with nine current and former NCAA® athletes to drive excitement and buzz throughout the tournament , /PRNewswire/ -- Mondelēz, an Official Corporate Partner of the NCAA® for over a decade, is partnering with a new roster of NCAA athletes and offering fans a chance to win a VIP trip to the 2026 NCAA Men's or Women's Final Four®. College basketball superstars Juju Watkins (University of Southern California point guard) and Jackson Shelstad (University of Oregon guard) appear in the 30-second spot from Mondelēz. As part of the partnership, college basketball superstars Juju Watkins (University of Southern California point guard) and Jackson Shelstad (University of Oregon guard) will appear in the 30-second spot from Mondelēz, which will begin airing on Thursday, March 13. Mondelēz is also teaming up with a group of current and former NCAA athletes as brand ambassadors during March Madness, who will drive fan excitement and buzz throughout the tournament via snacking content on their social channels. The complete roster of athletes includes: Athletes Drafted by the RITZ Brand: Caleb Love, University of Arizona Juju Watkins, University of Southern California Athletes Drafted by the OREO Brand: Brandon Dwyer, Florida Gulf Coast University Flau'jae Johnson, Louisiana State University Athletes Drafted by the CHIPS AHOY! Brand: Jackson Shelstad, University of Oregon Chloe Kitts, University of South Carolina Jalil Bethea, University of Miami Athletes Drafted by the WHEAT THINS and TRISCUIT Brands: Breanna Stewart, New York Liberty and formerly University of Connecticut  RJ Davis, University of North Carolina Throughout the tournament, Mondelēz International brands OREO, RITZ, CHIPS AHOY!, TRISCUIT, and WHEAT THINS will leverage their official partnership to get some lucky March Madness® fans unrivaled access to the Final Four® and game-changing prizes. Users are invited to visit the Win Time Outz microsite daily to earn sweepstakes entries for free or by entering a product UPC, trying out crowd-pleasing recipes, and even playing a virtual Pop-A-Shot game branded with Mondelēz gameday favorites. Players can test their skills and earn chances to win one of hundreds of prizes including a trip to the 2026 NCAA Men's or Women's Final Four. Other prizes include a personalized message on social media from an NCAA partner athlete, autographed merch, gift cards, and more! *See below for additional details including a link to the Official Rules.At the Men's Final Four, the RITZ, OREO, CHIPS AHOY! and WHEAT THINS brands will also host the ultimate fan experience and offer giveaways at the San Antonio Fan Fest from April 4-7. Brandon Dwyer of Florida Gulf Coast University will surprise fans with a chance to win a Mystery Box Challenge. Attendees can also try RITZ Toasted Chips, CHIPS AHOY! Big Chewy Cookies and Blondie Baked Bites, as well as belVita Banana Energy Bites during the activities.The belVita brand will have an inaugural presence on the ground for the NCAA Women's Final Four, in Tampa, Florida from April 3-6. The brand will give away samples of its new belVita Energy Snack Bites and host a meet-and-greet.The Mondelēz portfolio presence at the March Madness tournament builds on what's already flourishing into a long-term focus on sports, including the RITZ brand's first ever Big Game spot and a recently announced partnership between Mondelēz with Inter Miami CF."Mondelēz is a proud and long-time NCAA corporate partner, and this year marks an exciting step forward with the expansion of our portfolio's presence at the Women's Final Four," said Tanya Berman, Senior Vice President, Biscuits. "Our expanded partnership is another testament to how our brands continue to show up on gameday snack platters across the country."*NO PURCHASE NECESSARY TO ENTER. Open to residents of the 50 U.S./D.C. & Puerto Rico 18 years+. Ends 4/7/25. Game has 3 phases with different prizes; see Official Rules for dates. Visit microsite for Rules incl. free entry method. Void where prohibited.About Mondelēz InternationalMondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2024 net revenues of approximately $36.4 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO, RITZ, LU, CLIF BAR and TATE'S BAKE SHOP biscuits and baked snacks, as well as CADBURY DAIRY MILK, MILKA and TOBLERONE chocolate. Mondelēz International is a proud member of the Standard and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on X at www.x.com/MDLZMedia ContactWeber Shandwick RITZ Team[email protected] SOURCE Mondelēz International WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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