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Montauk Brewing Celebrates 13 Years of Brewing with Faherty Collaboration and Beach Clean Up with the Surfrider Foundation

1. Tilray's Montauk Brewing partners with Faherty for limited-edition beer. 2. The Après Surf Beer features tropical flavors to celebrate Montauk Brewing's anniversary. 3. Collaboration includes apparel reflecting coastal living inspired by both brands. 4. A portion of proceeds supports local Surfrider Foundation beach cleanup events. 5. Montauk Brewery promotes its brand through community-focused initiatives.

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Why Bullish?

The partnership enhances Tilray's brand image and market outreach, likely increasing sales. Historical collaborations have often led to positive consumer reception and elevated brand awareness.

How important is it?

The collaboration with Faherty positions Montauk Brewing as a lifestyle brand, potentially enhancing its visibility and sales. Community events and unique product offerings typically attract customer interest, promising a short-term revenue boost.

Why Short Term?

The immediate launch of the limited-edition products can drive sales quickly. Collaborative marketing strategies yield rapid influence in the market and consumer engagement.

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MONTAUK, N.Y., June 26, 2025 (GLOBE NEWSWIRE) -- Montauk Brewing Co., the brewery known for capturing the essence of coastal living and a craft beer brand by Tilray Brands, Inc. company (NASDAQ: TLRY and TSX: TLRY), is partnering with premium lifestyle brand Faherty to craft a limited-edition beer and beachside inspired apparel collection that embodies the carefree spirit of Montauk and effortless style. The collaboration brings together Montauk's passion for quality brewing with Faherty’s commitment to modern, heritage-inspired apparel. To celebrate the 13th anniversary of Montauk Brewing, the two brands collaborated on The Après Surf Beer, a tropical edition of The Surf Beer Golden Ale from Montauk, featuring juicy pineapple and subtle notes of coconut. The collaboration also includes limited-edition apparel items featuring some of Faherty’s most iconic items emblazoned with the Montauk Brewing logo. Both the beer and the apparel are made for laid-back afternoons, spontaneous adventures, and moments where comfort meets craftsmanship—much like the essence of both brands’ signature designs. "At Montauk Brewing, we’ve always believed that great beer is an experience—just like great style. Faherty shares that same vision, and together, we’ve created a limited-edition beer that represents that vision and celebrates both brands’ connections to coastal living," said Vaughan Cutillo, co-founder of Montauk Brewing Co. “At Faherty, we believe the most impactful brand moments are often the simplest—when you show up authentically in the places your customers live and love. Our purpose is to inspire people to live fully and we often say when you put on the clothes, they transport you to moments that matter. Montauk is the exact local market that resonates with this purpose for our customers. This Montauk Brewing collaboration taps directly into the surf culture and community of eastern Long Island, where we have a strong local presence with another brand that's a local favorite. It’s a creative yet easy-to-execute activation that brings people together, platforms the local community, and strengthens our connection with the people who inspire our brand.” Mike Faherty, Co-Founder and Creative Director and Alex Faherty, Co-Founder and CEO In addition to iconic beer and apparel, the brands are teaming up with the Eastern Long Island Chapter of Surfrider Foundation for a beach cleanup event followed by Brew Barn celebration of their 13-year journey on Saturday, June 28th. The limited-edition beer will be available exclusively at the Montauk Brew Barn in Montauk, NY, with the apparel line available online at www.montaukbrewingco.com. About Montauk Brewing Company Montauk Brewing Company (“Montauk Brewing”), founded in 2012 by longtime friends, embraces the motto “Come as You Are,” honoring adventure and passion for the simple pleasures in life. Crafting exceptional brews on the East End, Montauk Brewing invites you to visit their red Brew Barn in downtown Montauk, open year-round for fresh beer needs, located just steps from the surf – right where it belongs. For further information about Montauk Brewing Company, please visit www.montaukbrewco.com and follow @montaukbrewco on all social media platforms. About Tilray Brands Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages. For more information on how we are elevating lives through moments of connection, visit Tilray.com and follow @Tilray on all social platforms. About Faherty Founded in 2013, Faherty is a family-owned fashion and lifestyle brand known for its surf-inspired style and commitment to sustainable craftsmanship. Based in New York and started by twin brothers, Alex and Mike Faherty alongside Alex’s wife, Kerry Docherty, Faherty was founded to create high-quality, timeless clothes for the whole family. As a brand, Faherty has a deep commitment to social impact and sustainability, and these values drive everything they do. Faherty is deeply committed to making things better – in the quality of their clothing and in their relationships with their customers, partners, and community. In the Fall of 2024, Faherty became a Certified B Corporation (B-corp) and 1% for the Planet member, underscoring its dedication to transparent, ethical business practices and environmental stewardship. Faherty currently has over 78 stores nationwide and is in over 700 wholesale locations including Nordstrom, Shopbop, Bloomingdales and more. For more information about Faherty, visit Faherty.com or reach out to Faherty@jbc-pr.com. Forward-Looking StatementsCertain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws. For further information: Media: news@tilray.comInvestor Relations: investors@tilray.com A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/66deb9b0-dd31-4900-b7bd-36b7b85c4278

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