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Morgan Stanley close to offering crypto trading though E-Trade, calls it ‘tip of the iceberg'

1. Morgan Stanley plans to introduce crypto trading via E-Trade by mid-2026. 2. The firm partners with Zerohash for crypto liquidity and settlement. 3. A digital asset custody service will be established for clients. 4. Morgan Stanley sees vast potential beyond investment in cryptocurrency. 5. This initiative marks a transformative moment in wealth management.

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FAQ

Why Bullish?

Entering the crypto market aligns with growing demand, potentially increasing E-Trade's user base, similar to previous tech expansions enhancing client engagement.

How important is it?

This initiative shows Morgan Stanley's strategic pivot to crypto, likely influencing investor sentiment and positioning MS as a leader within the financial sector.

Why Long Term?

The crypto trading offering may take time to attract substantial client interest and integrate into broader services, akin to how investment platforms evolved over decades.

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