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Morgan Stanley Sustainable Signals: Individual Investors Continue to Show High Levels of Interest in Sustainable Investing in New Survey

1. Sustainability interest among investors remains robust, per Morgan Stanley report. 2. 1,765 investors surveyed indicate strong demand for sustainable investments.

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Why Bullish?

Sustained investor interest in sustainability aligns with Morgan Stanley's strategies, potentially boosting their AUM and revenues. Examples include increasing ESG fund inflows that historically correlate with market performance.

How important is it?

The report highlights an area of growth for MS, reflecting evolving investor preferences that can lead to higher investment inflows. This relevance to sustainable finance is critical for future profitability as MS continues to focus on ESG.

Why Long Term?

The trend toward sustainable investing is likely to persist, enhancing MS's product offerings and brand reputation over years. Historical trends show sustained growth in ESG investments as regulations and consumer preferences shift.

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NEW YORK--(BUSINESS WIRE)--Individual investor interest in sustainability remains strong and stable, according to a new “Sustainable Signals” report by the Morgan Stanley Institute for Sustainable Investing. The survey polled 1,765 active individual investors with more than $100,000 in investable assets across North America, Europe and Asia Pacific (APAC) between February and March of this year to assess attitudes toward sustainable investing and where investors see the greatest opportunities a.

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