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Motive Enables Rapid Deployment of RCS for Apple iPhone and Android Devices

1. Motive enables seamless RCS provisioning, supporting Apple's entry into this protocol. 2. This enhances interoperability for network operators worldwide, favoring AAPL's market position.

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Why Bullish?

The successful integration of RCS enhances AAPL's competitiveness, especially as messaging services evolve. Historically, improved interoperability has led to increased user engagement and potential revenue growth for tech companies.

How important is it?

The article highlights advancements relevant to AAPL's strategic interests, indicating potential for future growth in user engagement and messaging capabilities.

Why Long Term?

Adoption of RCS could position AAPL favorably in the messaging landscape for years, attracting more users and enhancing service quality.

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TORONTO--(BUSINESS WIRE)--Motive, a leader in mobile device and service management announced today, that they have achieved seamless provisioning for the Rich Communications (RCS) protocol, in collaboration with Google. This is key in enabling secure RCS provisioning for network operators globally, and critical for cross-platform interoperability required to support Apple's recent entry into RCS. Motive Entitlement Server authenticates and provisions RCS, ensuring smooth device onboarding and e.

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