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Nathan's Famous® Turns Up the Heat with Launch of New Hot & Spicy Beef Frank

1. Nathan's Famous launches Hot & Spicy Beef Franks nationwide. 2. The new franks feature a unique blend of bold spices. 3. Targeted for summer grilling and game day dishes. 4. Product provides 100% beef with no artificial ingredients. 5. Available at major retailers, appealing to spice lovers.

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Why Bullish?

The introduction of a new product can boost sales and brand engagement. Historical examples show product innovations often lead to positive market reactions in food sectors.

How important is it?

New product offerings like the Hot & Spicy Beef Franks can invigorate the brand's presence. Increased consumer interest could lead to higher revenues and stock performance.

Why Short Term?

Immediate sales increases can be expected with the summer season. Short-term promotions often capitalize on seasonal eating habits.

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SFD
Brand's Latest Innovation Offers a Bold, New Way to Enjoy Your Hot Dog, /PRNewswire/ -- Nathan's Famous®, the iconic brand known for over 100 years of flavor and tradition, is bringing the heat to hot dog lovers nationwide with its new Hot & Spicy Beef Franks. Crafted with premium beef and a unique blend of bold spices, the new franks are designed for those who like their classics with a kick. Nathan’s Famous Introduces the new Hot & Spicy Beef Frank The new Nathan’s Famous Hot & Spicy Beef Frank features 100% beef bun-length franks with a bold kick of spicy pepper flavor Nathan’s Famous Hot & Spicy Beef Franks are ideal for summer grilling, backyard get-togethers or adding a fiery twist to go-to game day dishes "Rich flavors have always been at the heart of Nathan's Famous," said Annabelle Gladfelter, brand manager for Nathan's Famous at Smithfield Foods. "With Hot & Spicy Beef Franks, we're giving our fans an exciting new way to enjoy the signature taste they crave—with just the right amount of heat." The Hot & Spicy Beef Franks offer the same juicy bite and signature Nathan's Famous flavor consumers crave, now elevated with a bold kick of spicy pepper flavor. Each 8-count pack features 100% beef bun-length franks with no by-products, corn syrup, artificial flavors or colorings. Ideal for summer grilling, backyard get-togethers or adding a fiery twist to go-to game day dishes, these hot dogs aim to satisfy both spice lovers and flavor enthusiasts. Nathan's Famous Hot & Spicy Beef Franks are now available at major retailers nationwide. Whether you're a longtime fan or trying Nathan's for the first time, this new product brings the perfect balance of heat and heritage to the table.For more information, visit nathansfranks.com or follow @originalnathansfranks on Facebook, Instagram, and TikTok.About Nathan's FamousNathan's Famous, Inc. (NASDAQ: NATH) is a Russell 2000 Company that currently distributes its products in 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, and 20 foreign countries through its product licensing activities, foodservice sales programs, and restaurant system. For additional information about Nathan's, please visit our website at www.nathansfamous.com.About Smithfield FoodsSmithfield Foods, Inc. (Nasdaq: SFD) is an American food company with a leading position in packaged meats and fresh pork products. With a diverse brand portfolio and strong relationships with U.S. farmers and customers, we responsibly meet demand for quality protein around the world.SOURCE Smithfield Foods, Inc. WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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