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National Vision Names VML Agency of Record

1. National Vision appointed VML as agency of record for brand evolution. 2. The partnership focuses on communication and brand identity improvements.

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FAQ

Why Bullish?

This appointment may enhance brand recognition and customer engagement, potentially driving sales. Historical data from similar rebranding efforts indicates positive market reactions, boosting stock prices.

How important is it?

A focused rebranding strategy may enhance competitiveness in the optical retail space, directly affecting EYE's market position. This significant shift in communication strategy can improve customer loyalty and sales.

Why Long Term?

Rebranding and strategic partnerships typically yield results over a longer timeframe. Past instances show that sustained branding efforts can reflect positively on stock performance 6-12 months post-implementation.

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ATLANTA--(BUSINESS WIRE)--National Vision Holdings, Inc., a leading optical retail company behind brands like America's Best and Eyeglass World, has appointed VML as its agency of record (AOR) following a competitive review. VML will play a key role in leading National Vision's brand evolution, redefining National Vision's communication and brand platforms with a focus on creative, CRM, social strategy, brand identity and design, and experiential. The new partnership will support National Visio.

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