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Natural Grocers® Expands House Brand Organic Cheese Line With Five New Crowd-Pleasing Favorites

1. Natural Grocers launched five new organic cheese varieties nationwide. 2. The cheeses are certified organic and made from California milk. 3. Natural Grocers emphasizes sustainability and support for small family farms. 4. The new cheeses contribute to over 800 house brand products. 5. The company continues to invest in employee compensation and community.

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FAQ

Why Bullish?

Introducing new product lines can drive sales growth, similar to past initiatives that increased market share. Historical expansions have often resulted in positive stock performance for consumer goods retailers.

How important is it?

The launch of high-quality organic products aligns with consumer trends toward healthier options, and shows Natural Grocers' commitment to sustainability, likely enhancing brand loyalty.

Why Short Term?

The immediate market response to new product launches tends to be favorable, influencing quarterly sales figures and investor interest positively.

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From bold blends to everyday staples, the latest additions are big on flavor and offer an unparalleled union of quality and price, /PRNewswire/ -- Natural Grocers®, the nation's leading family-operated organic and natural grocery retailer, has expanded its house brand cheese line with five new organic varieties. The new additions offer even more ways to enjoy premium quality at an Always AffordableSM Price, with the same values-driven sourcing and craftsmanship that define the Natural Grocers® Brand. The five new cheeses are available exclusively at Natural Grocers stores nationwide. Customers can expect delicious, organic flavor in every bite and the satisfaction of supporting a brand committed to doing things differently. Like all Natural Grocers® Brand cheeses, the five new varieties are certified organic, made with real California milk and crafted under Natural Grocers’ pasture-based dairy standards. FIVE NEW WAYS TO SAY "CHEESE"The latest offerings include three Organic Cheese Blocks (Havarti, Mild and Medium Cheddar), plus Organic Medium Cheddar Cheese Slices and Organic Sharp Cheddar Cheese Shreds. Like all Natural Grocers Brand cheeses, the five new varieties are certified organic, made with real California milk and crafted in accordance with Natural Grocers' pasture-based dairy standards. The blocks, slices and shreds are also non-GMO, and made with organic-approved microbial coagulate instead of animal rennet. Our house brand is more than just a label—it's a reflection of our family's values," said Raquel Isely, vice president of marketing at Natural Grocers. "We're proud to offer customers cheeses that are not only delicious and organic, but also reflect our support for small family farms, animal welfare and environmental sustainability." CRAFTED WITH CARE, SOURCED WITH PURPOSENatural Grocers' long-standing cheese production partner is deeply committed to sustainability across every facet of their operation. From humane, responsible cow care to producing and processing all products within a 100-mile radius, they actively reduce their carbon footprint while ensuring peak freshness. Remarkably, 87% of the 48,000 gallons of water used daily in cheesemaking is cleaned and reused. Additionally, their packaging uses 20% less plastic, further minimizing environmental impact.NEW NATURAL GROCERS BRAND CHEESE/PRICING Organic Havarti Cheddar Cheese Block ($6.49/8 oz.) Organic Mild Cheddar Cheese Block ($6.49/8 oz.) Organic Medium Cheddar Cheese Block ($6.49/8 oz.) Organic Medium Cheddar Cheese Slices ($4.99/6 oz.) Organic Sharp Cheddar Cheese Shreds ($4.99/6 oz.) PRODUCT ATTRIBUTES Certified Organic/Non-GMO Pasture Raised Gluten Free Made With Real California Milk Made With Natural Sea Salt Certified Through the American Humane Association's Free Farm Certified Program RECENT ADDITIONS AND COMING SOONEach new variety adds to the company's growing portfolio of over 800 Natural Grocers Brand Products, all developed to provide customers with exceptional quality, transparency and value. Recent additions include a line of luxury, vegan Skin and Body Care products and Non-GMO Peruvian Chips. Customers can look forward to more premium-quality products at Always Affordable PricesSM, including Organic Wellness Shots, Organic Restaurant-Style Tortilla Chips, and a new value-sized Organic Plant-Based Butter Spread, coming soon. Click here for a media kit, courtesy of Natural Grocers. "Meet Your Farmer: From the Soil Up": A short film highlighting one of the many multi-generational, small family farms that help supply milk for Natural Grocers' private-label cheese. To learn more about Natural Grocers' Dairy Standards, click here. For any press-related questions, please contact Katie Macarelli: [email protected]. ABOUT NATURAL GROCERS BY VITAMIN COTTAGEFounded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products, and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives or sweeteners (as defined by its standards), synthetic colors, or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products, and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean, and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its 5 Founding Principles—including its "Commitment to Community" and "Commitment to Crew". In fiscal year 2024, the Company invested more than $15 million in incremental compensation and discretionary payments for Crew. Headquartered in the Union Square neighborhood of Lakewood, CO, Natural Grocers has 169 stores in 21 states. Visit www.naturalgrocers.com for more information and store locations. SOURCE Natural Grocers by Vitamin Cottage, Inc. WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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