1. Natural Grocers launches Organic Egg Pasta in three varieties. 2. Pasta uses fresh eggs and durum wheat semolina, certified organic and non-GMO. 3. Introductory price of $4.29 until September 27, raising to $4.79 thereafter. 4. Private label growth continues with over 900 products since 2016. 5. Focus on Italian traditions aims to enhance customer experience and sales.
The introduction of new high-quality products can attract more customers, boosting sales. Historical examples show positive impacts from successful product launches in similar grocery brands.
The product launch aligns with current consumer trends towards organic and convenient meals, likely increasing foot traffic and sales.
The initial consumer response to the new products will be seen quickly. Similar product launches in the past have shown immediate sales impacts.
Made in Italy, the three new varieties deliver homemade taste — without the hassle or the mess
LAKEWOOD, Colo., Sept. 22, 2025 /PRNewswire/ -- As the seasons shift, the cool nights of autumn practically beg for a hearty plate of pasta or a nourishing bowl of noodle soup. Just in time, Natural Grocers®, the nation's largest family-operated natural and organic grocery retailer, introduces another addition to its private-label brand: Natural Grocers® Brand Organic Egg Pasta.
The pasta is crafted with a recipe rooted in Italian culinary traditions, using fresh eggs and premium durum wheat semolina. The three new varieties are certified organic, non-GMO and made without synthetic colors or artificial flavors and preservatives (as defined by its standards).
"Premium, authentic egg pasta starts with the finest ingredients, but that's only the beginning," said Raquel Isely, vice president of marketing at Natural Grocers. "Once the dough is made, it's shaped without mechanical pressing to preserve its delicate fragrance and texture. Then it's slowly dried, giving it the perfect surface to hold onto the flavors, sauces and herbs you love. Whether you're simmering a single bowl of noodle soup, or gathering friends and family around the table, we invite you to enjoy the taste and tradition of our pasta — and still have enough money left for the sauce, sides or even a dessert."
NEW PREMIUM PASTA VARIATIONS AT A SPECIAL INTRODUCTORY PRICE
Customers are invited to try these new pasta varieties at a special introductory price of $4.29 each through Sept. 27, 2025. Beginning Sept. 28, the company's Always AffordableSM price will be $4.79 per 8.8 oz package.
RECENT ADDITIONS AND COMING SOON
Since its launch in 2016, Natural Grocers Brand Products has grown to feature more than 900 high-quality products, available exclusively at Natural Grocers stores. Learn more about Natural Grocers' product standards here. Recent additions to the private-label line include three new varieties of Organic Restaurant-Style Tortilla Chips and Organic Whole Milk Yogurt, with even more premium-quality, Always Affordable products on the way.
ABOUT NATURAL GROCERS BY VITAMIN COTTAGE
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products, and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives, or sweeteners (as defined by its standards), synthetic colors, or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products, and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean, and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its Five Founding Principles—including its "Commitment to Community" and "Commitment to Crew". In fiscal year 2024, the Company invested more than $15 million in incremental compensation and discretionary payments for Crew. Headquartered in the Union Square neighborhood of Lakewood, CO, Natural Grocers has 169 stores in 21 states. Visit www.naturalgrocers.com for more information and store locations.
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SOURCE Natural Grocers by Vitamin Cottage, Inc.