1. Natural Grocers launched a new line of organic essential oils. 2. The oils are responsibly sourced and cruelty-free without additives. 3. Premium oils hit all 168 locations before the holiday season. 4. Private-label products have grown to over 900 items since 2016. 5. Natural Grocers invests significantly in employee compensation and training.
FAQ
Why Bullish?
The introduction of a new product line, especially holiday-themed items, can boost sales. Historical product launches often correlate with spikes in consumer interest and stock performance.
How important is it?
New product categories can diversify revenue streams and enhance brand loyalty, potentially increasing long-term shareholder value. However, execution will determine actual impact.
Why Short Term?
The launch coincides with the holiday shopping season, likely boosting sales rapidly.
Natural Grocers® Launches New Line of Organic Essential Oils
Stock Symbol: NGVC
Source: PRNewsWire
Event Type: General News
Introduction of Organic Essential Oils
Natural Grocers®, the leading family-operated organic and natural grocery retailer in the United States, has launched a new line of organic essential oils as part of its private-label Body Care offerings. This exciting introduction features ten different scents, designed for consumers seeking an indulgent aromatic experience at Always Affordable Prices™. Responsibly sourced and cruelty-free, these essential oils are crafted without additives, residual solvents, fillers, or preservatives.
High-Quality Scents Available This Holiday Season
Arriving at all 168 Natural Grocers locations just in time for the holiday season, these premium-quality essential oils promise to enhance the aromatic backdrop of any home. Raquel Isely, vice president of marketing at Natural Grocers, stated, “From cinnamon to tea tree, with lemon in between, this line offers a scent and size for everyone. It’s our hope that these oils delight the nose while offering peace of mind.”
This launch highlights Natural Grocers' commitment to quality, as the company partners with a small, family-run business that bottlenecks and ships all its products from the United States, ensuring high standards in sourcing and distillation.
Product Line and Pricing Details
The newly launched organic essential oils are available at competitive prices, catering to a variety of preferences:
- Organic Cinnamon Essential Oil - $11.99 / 1 oz
- Organic Eucalyptus Essential Oil - $6.99 / 1 oz
- Organic Frankincense Essential Oil - $17.99 / 1 oz
- Organic Lavender Essential Oil - $18.99 / 1 oz
- Organic Lavender Essential Oil - $49.99 / 4 oz
- Organic Lemon Essential Oil - $9.99 / 1 oz
- Organic Oregano Essential Oil - $19.99 / 1 oz
- Organic Patchouli Essential Oil - $19.99 / 1 oz
- Organic Peppermint Essential Oil - $12.99 / 1 oz
- Organic Peppermint Essential Oil - $33.99 / 4 oz
- Organic Rosemary Essential Oil - $10.99 / 1 oz
- Organic Tea Tree Essential Oil - $10.99 / 1 oz
Core Product Attributes
The new product line boasts several key attributes, assuring customers of its quality:
- Certified Organic
- Cruelty-Free/No Animal Testing
- Alcohol-Free Production Process
- Made Without Additives, Residual Solvents, Fillers, or Preservatives
- Responsibly Sourced
- Bottled in the U.S. from Globally Sourced Ingredients
Recent Additions to Natural Grocers Brand
Since its inception in 2016, the Natural Grocers Brand Products line has expanded to include over 900 high-quality items. Recent additions include two varieties of organic seasonal coffees and non-GMO pickles and relish. Customers can also look forward to new products, such as beef sticks and organic frozen fruit smoothie blends, enhancing Natural Grocers’ commitment to providing Always Affordable options.
About Natural Grocers
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is a growing specialty retailer dedicated to organic and natural groceries, body care products, and dietary supplements. The company enforces strict quality guidelines, ensuring that products do not contain artificial additives or preservatives. With a flexible store format, Natural Grocers offers a clean and convenient shopping environment while providing extensive nutrition education programs.
Headquartered in Lakewood, Colorado, Natural Grocers operates 168 stores across 21 states. For more information, visit naturalgrocers.com.