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Natural Grocers® Makes a Splash with New Private-Label Whole-Shell Organic Mussels

1. Natural Grocers launches Organic Mussels in their frozen seafood line. 2. Products are sustainably rope-grown in Chile's pristine waters. 3. Mussels are certified organic, high in protein, and low in fat. 4. The brand emphasizes affordability with high-quality eco-friendly products. 5. Natural Grocers continues to expand its house brand offering premium goods.

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FAQ

Why Bullish?

The introduction of a new premium product can drive sales and enhance brand perception, similar to successful product launches seen in the grocery sector boosting stocks.

How important is it?

As a new entry in a growing market, the Organic Mussels reflect consumer preference toward sustainable, healthy options, enhancing NGVC's market position.

Why Long Term?

Sustained product growth and brand reputation may lead to increasing customer loyalty and market share, observable over several quarters.

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Rope-grown, fully cooked, and packed with nutrients—a simple way to elevate home-cooked seafood, /PRNewswire/ -- Natural Grocers® is diving deeper into the frozen seafood aisle with its newest house-brand product: Natural Grocers Brand® Organic Mussels. Sustainably rope grown in Chile's pristine waters, these premium, whole-shell mussels are fully cooked, naturally juicy and brimming with protein and other nutrients. The Organic Mussels are the latest addition to the Natural Grocers Brand Frozen Seafood line, joining wild-caught cod and wild-caught shrimp selections. Available now: Natural Grocers® Brand Whole-Shell Organic Mussels. The premium quality, fully cooked mussels are offered at an 'Always Affordable' price, which the company's house brand products are known for. FLEX YOUR CHEF MUSCLES WITHOUT THE FUSS"Whether you're a seasoned seafood lover or just dipping your toes in, these blue-shell mussels make it effortless to enjoy restaurant-quality flavor at home—without the hassle or high price tag," said Raquel Isely, vice president of marketing at Natural Grocers. "Our commitment to quality starts with our supplier, whose roots are anchored in ocean stewardship, traceability, and sustainability. They oversee every step of the process—from the farms to custom-designed transport vessels. The mussels are rope-grown on a custom-built pier at their dedicated facility, promoting maximum freshness, less stress on the mussel meat, and a cleaner final product. This meticulous attention to detail upholds our rigorous standards that define all fish and seafood products at Natural Grocers." ATTRIBUTES OF ORGANIC MUSSELS Blue Shell Mussels Rope-Grown in Waters of Chile Best Aquaculture Practices Certification Certified Organic, Non-GMO Sustainably Harvested No Artificial Flavorings, Additives or Preservatives, or Synthetic Colors High in Protein, Low in Fat (per serving) 16 oz packet ($4.99) RECENT ADDITIONS AND COMING SOONSince its launch in 2016, the Natural Grocers Brand has grown to feature more than 800 high-quality products, available exclusively at Natural Grocers stores. Learn more about Natural Grocers' product standards here. Recent additions to the private-label line include Organic Coconut Water, with even more premium-quality, Always Affordable products on the way—like three new varieties of Natural Grocers Brand Chips   Click here for a media kit, courtesy of Natural Grocers. To learn more about Natural Grocers' grocery standards, click here. To request media samples, or for any press-related questions, please contact Katie Macarelli: [email protected]. ABOUT NATURAL GROCERS BY VITAMIN COTTAGEFounded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products, and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives, or sweeteners (as defined by its standards), synthetic colors, or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products, and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean, and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its 5 Founding Principles—including its "Commitment to Community" and "Commitment to Crew". In fiscal year 2024, the Company invested more than $15 million in incremental compensation and discretionary payments for Crew. Headquartered in the Union Square neighborhood of Lakewood, CO, Natural Grocers has 169 stores in 21 states. Visit www.naturalgrocers.com for more information and store locations. SOURCE Natural Grocers by Vitamin Cottage, Inc. WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In Also from this source

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