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Nature's Sunshine Appoints Heidi Wissmiller as Chairman of the Board

1. Heidi Wissmiller appointed as Chairman of the Board of NATR. 2. Wissmiller has a strong track record in revenue growth and digital innovation. 3. Former Chairman Richard D. Moss retired after impactful leadership. 4. NATR focuses on enhancing distributor experience and digital tools. 5. Company operates in over 40 countries, ensuring high product quality.

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Why Bullish?

Wissmiller's background in driving revenue growth suggests potential future success for NATR. Historical examples of leadership changes increasing company performance indicate positive market reactions.

How important is it?

The leadership change is pivotal for future strategies and innovation, impacting investor confidence. Wissmiller's past successes could translate to enhanced growth for NATR.

Why Long Term?

Leadership changes often influence strategic direction, affecting company performance over time. Successful transitions may take time to reflect in stock price.

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LEHI, Utah, May 05, 2025 (GLOBE NEWSWIRE) -- Nature’s Sunshine Products, Inc. (NASDAQ: NATR), a leading natural health and wellness company of high-quality herbal and nutritional products, today announced the appointment of Heidi Wissmiller as Chairman of the Board of Directors, effective April 30, 2025. She succeeds Richard D. Moss, who has retired after serving as a Director since 2018 and Chairman since 2022. Ms. Wissmiller has served on the Board of Nature’s Sunshine since 2020. Over the course of her tenure, she has chaired the Governance and Risk Management Committees. As Chief Growth Officer at Rodan + Fields (“R+F”), the leading skincare brand in North America, Ms. Wissmiller led the company to more than $1 billion in incremental revenue growth, expanding its powerful community of female entrepreneurs to over 300,000 and customer base to 1.8 million. She also led the creation and launch of R+F Virtual, for which she received two co-patents, and was featured as a keynote speaker at IBM Think convention and Salesforce Dreamforce Conference. Ms. Wissmiller currently serves as Chairman of the Board of Trustees of the New York Film Academy 10 ARTS Foundation. “Heidi’s leadership in driving growth, enhanced by digital innovation, along with her strategic and operational expertise from her roles at globally recognized companies such as PepsiCo, E&J Gallo Winery, and Mondelez (formerly RJR Nabisco) make her exceptionally qualified to lead the Board,” said Terrence Moorehead, CEO of Nature’s Sunshine. “I’m honored to serve as Chairman of the Board at Nature’s Sunshine, a company with a strong legacy and a compelling vision for the future,” said Ms. Wissmiller. “I look forward to continuing to partner with the Board and leadership team to strengthen our digital tools, enhance the distributor experience, and drive sustainable omni-channel growth for our customers, distributors, and shareholders.” “We are deeply grateful for Rick’s leadership and contributions over the past several years,” said Mr. Moorehead. “He helped guide the Company through important periods of transformation, and we wish him the very best in retirement.” About Nature’s Sunshine Nature’s Sunshine Products (Nasdaq: NATR), a leading natural health and wellness company, markets and distributes nutritional and personal care products in more than 40 countries. Nature’s Sunshine manufactures most of its products through its own state-of-the-art facilities to ensure its products continue to set the standard for the highest quality, safety, and efficacy on the market today. Additional information about the company can be obtained at its website, www.naturessunshine.com. Investor Relations: Gateway Group, Inc.Cody Slach1-949-574-3860NATR@gateway-grp.com A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/d61c0fad-09cb-4a42-a9a9-010961ee6ee2

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