NBC Universal agrees $3bn extension to broadcast Olympics in US

1. NBC Universal secures $3bn Olympics deal, extending rights to 2036. 2. Comcast transitions to strategic partner, enhancing Olympic digital advertising efforts. 3. NBC's Paris 2024 coverage attracted 67 million viewers daily on various platforms. 4. Rights to broadcast crucial live events is a growing market focus. 5. New IOC president elected shortly after this significant media partnership.