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NetEase Cloud Music x Soundcharts: Bringing China's streaming trends to the global industry

1. NetEase Cloud Music partners with Soundcharts for global music visibility. 2. New charts provide real-time tracking for international songs in China. 3. Gen Z significantly influences music discovery and trend creation. 4. International artists gain traction through NetEase Cloud Music's platform. 5. The partnership enhances opportunities for global collaboration in the music industry.

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Why Bullish?

The partnership opens new revenue channels and enhances market visibility for NTES, reflecting similar past gains seen with tech partnerships boosting stock performance.

How important is it?

The partnership directly ties to NTES's ability to expand market reach and capitalize on global music trends, significantly influencing future growth potential.

Why Long Term?

As global engagement trends towards Asia increase, NTES is positioned for sustained growth facilitated by this strategic alliance, similar to trends seen in other digital platforms expanding their reach.

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, /PRNewswire/ -- NetEase Cloud Music, one of China's leading music streaming platforms with over 206 million Monthly Active Users (MAUs), is making China's streaming charts more accessible to the global music industry through a new partnership with Soundcharts. This collaboration provides structured access to NetEase Cloud Music rankings from China, offering global professionals valuable insights into one of the world's most dynamic music markets. Expanding Access to China's Music Trends Through this partnership, Soundcharts users can track three NetEase Cloud Music charts: Hot China Songs – Updated weekly Hot International Songs (in China) – Updated weekly New International Songs (in China) – Updated daily With this new data, artists, managers, and labels worldwide can monitor music trends in China more closely and identify emerging opportunities for growth and engagement. China's Gen Z: Redefining Music Discovery China's Gen Z audience is increasingly influential in shaping music trends. Their behavior is characterized by: Digital-native engagement — Deeply immersed in online communities and music discovery. Active trend creation — Actively driving and amplifying new trends through sharing and interaction. Community-based discovery — Prioritizing emerging artists and niche genres over traditional mainstream channels. These behaviors create a dynamic ecosystem where independent and international artists can find new audiences and achieve unexpected chart success. Helping Global Artists Build Presence in China NetEase Cloud Music has supported the growth of international artists in China, with artists like bbno$ and JORDANN gaining significant traction among Chinese listeners. This provides a platform for greater visibility and audience connection. However, many artists have faced challenges in tracking their performance across the Chinese market. According to NetEase Cloud Music's official statement, this partnership with Soundcharts provides greater transparency into China's vibrant music scene and provides artists and labels worldwide with new tools to better understand, engage with, and expand their reach among Chinese music fans. A New Gateway to China's Streaming Market By integrating NetEase Cloud Music's chart updates into Soundcharts, this initiative enables global music professionals to: Track international song performance in China through structured, real-time data. Understand how music trends are evolving among China's Gen Z audiences. Make better-informed decisions about promotion, marketing, and audience development in China. With this partnership, NetEase Cloud Music strengthens the bridge between China's digital music landscape and the global music industry, creating new opportunities for collaboration, discovery, and growth. SOURCE NetEase Cloud Music WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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