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Netflix in talks to stream SiriusXM podcasts in bid to take on YouTube: reports

1. Netflix nearing exclusive rights to SiriusXM's top video podcasts. 2. Deal could limit YouTube's dominance in video podcast market. 3. SiriusXM ranks as top podcast network by audience reach. 4. Netflix aims to enhance subscriber engagement through podcasts. 5. iHeartMedia shares surged following Netflix partnership news.

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Why Bullish?

Securing exclusive podcast content can attract new subscribers and reduce competition. Historical deals like Spotify's exclusive contracts have benefited companies involved.

How important is it?

The strategic shift towards podcasting is crucial for Netflix's content expansion, proving vital amidst growing competition in the streaming landscape.

Why Long Term?

As podcasting grows and becomes integral to streaming, Netflix's push may yield sustained viewer retention and brand loyalty over time.

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