Netflix just made a key new hire as it doubles down on its global ad ambitions

1. Netflix hired Ed Couchman as UK ad sales lead, enhancing ad revenue strategy. 2. Couchman previously worked at Spotify, Snap, and Meta, bringing vast experience. 3. Netflix expects to double its ad revenue, targeting significant growth in two years. 4. The platform ranked first among UK VOD services, attracting a key demographic. 5. Spotify faces challenges, indicating competitive pressure in the digital ad market.