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New AI Innovation in Industry-Leading Adobe Premiere Pro Empowers Video Pros to Generate, Edit and Search Footage at Lightning Speed

1. Adobe launched Generative Extend in Premiere Pro to enhance AI video editing capabilities. 2. New tools use AI for faster clip generation and retrieval, boosting productivity.

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FAQ

Why Bullish?

The introduction of advanced AI tools typically drives stock performance, similar to past product launches.

How important is it?

The launch indicates Adobe's commitment to innovation in AI, influencing stock sentiment.

Why Short Term?

Immediate market reaction is expected as users and analysts assess new features.

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SAN JOSE, Calif.--(BUSINESS WIRE)--Today, Adobe (Nasdaq: ADBE) launched Generative Extend in Premiere Pro, which uses AI to instantly generate and expand the length of video and audio clips, and AI-powered Media Intelligence for quickly finding specific clips in terabytes of footage in seconds. With Generative Extend, which is powered by the Firefly Video Model and safe for commercial use, editors can now extend video in 4K and in landscape and vertical orientation – along with audio clips – tr.

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