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New Body Camera by Motorola Solutions Boosts Safety for Frontline Workers

1. Motorola Solutions launched the V200 body camera for frontline worker safety. 2. The V200 addresses safety concerns in retail, healthcare, and hospitality sectors. 3. Over a quarter of workers may quit due to safety issues, per their report. 4. A strong majority support body cameras for feelings of safety at work. 5. The V200 enhances Motorola's security technology ecosystem and services.

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Why Bullish?

The new product offering could enhance Motorola's market position and revenues, building on past product launches that positively affected stock prices. For instance, earlier innovations led to stock appreciation due to improved sales forecasts.

How important is it?

The introduction of a new safety product in a growing market is significant for MSI's growth profile, especially given the societal emphasis on safety. Similar product launches in technology have historically correlated with positive share price movements.

Why Long Term?

The body camera's integration into enterprise solutions could yield gradual revenue growth over time, similar to other recurring revenue models in technology. Continuous adoption can contribute to a steady increase in sales and profitability.

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New Body Camera by Motorola Solutions Boosts Safety for Frontline Workers

V200 expands Motorola Solutions’ enterprise security offerings for customers in retail, healthcare, hospitality and education

Motorola Solutions V200 body camera is designed specifically to help protect frontline workers in stores, hospitals, hotels, schools and stadiums. Photo credit: Motorola Solutions

CHICAGO--()--Motorola Solutions (NYSE: MSI) today unveiled the V200, a body camera designed specifically to help protect frontline workers in stores, hospitals, hotels, schools and stadiums. Workers in these settings regularly face safety concerns – from unwelcome behavior to theft and medical emergencies – and the V200, with its GoLive Audio safety feature, offers a direct connection to help.

The V200 body camera is a discreet, lightweight addition to a worker’s uniform. The recording feature can be activated with the push of a button to document a situation, which also serves as an effective deterrent for unwanted behavior. In more serious scenarios, such as medical incidents or crime, activation of the GoLive Audio feature can engage security personnel or a supervisor, who can access live video and audio and interject via the camera's speaker. This kind of immediate intervention allows the frontline worker to focus on the situation while directly getting support.

“Industries like retail, healthcare, hospitality, and education are recognizing the value of body cameras to improve safety for their workers and those they serve,” said Jeremiah Nelson, corporate vice president, Command Center Software and Evidence Products at Motorola Solutions. “In these environments, feeling safe at work is key. The V200 was purpose-built to give frontline workers peace of mind on the job, offering proactive and immediate assistance when and where they need it.”

As a leading provider of enterprise security technology solutions, Motorola Solutions explored worker sentiment related to body cameras in its 2024 report on retail worker safety. It found that more than a quarter of workers have considered quitting their jobs due to safety concerns, about half of workers think body cameras could make them feel safer and the majority believe body camera recordings could aid in investigations. In the U.K., where body cameras are more widely adopted, 70% said body cameras are effective in de-escalating dangerous situations.

“When people feel safe, they can be more focused and productive,” said Dr. Reed Hayes at Loss Prevention Research Council. “Body worn cameras are an investment in employee safety and morale which can have a direct and positive impact on team efficiency and the overall work environment.”

The V200 joins Motorola Solutions’ ecosystem of enterprise security technologies, which includes purpose-built video security, access control and communications solutions to help improve safety and security across schools, hospitals and businesses of all sizes. The V200 will be on display at the National Retail Federation’s conference NRF '25 from Jan. 12-14 in New York City at booth #706.

About Motorola Solutions

Motorola Solutions is solving for safer. We build and connect technologies to help protect people, property and places. Our solutions enable the collaboration between public safety agencies and enterprises that’s critical for a proactive approach to safety and security. Learn more about how we’re solving for safer communities, safer schools, safer hospitals, safer businesses – safer everywhere – at www.motorolasolutions.com.

Contacts

Media Contacts
Courtney Terlecki
courtney.terlecki@motorolasolutions.com
+1 224 210 4355

Damien Batey (Australia and New Zealand)
damien.batey@motorolasolutions.com
+61 428 036 806

Elvan Lindberg (U.K.)
elvan.lindberg@motorolasolutions.com
+46 707448893

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