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New Docusign Partner Program to Drive Business Success in the Era of Intelligent Agreement Management

1. Docusign introduced a new Partner Program enhancing partner growth and customer value. 2. The program focuses on technical expertise and specialized tracks for partners. 3. IAM, Docusign's AI platform, drives innovation in agreement management. 4. Aimed at capturing growth, the program supports long-term customer success. 5. Nearly 1.7 million customers utilize Docusign solutions for business efficiency.

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Why Bullish?

The new Partner Program aligns with market trends toward service specialization, potentially increasing DOCU's growth and revenue. Historical context shows similar initiatives boosting partner networks lead to greater market share.

How important is it?

The article details a strategic improvement in Docusign's operational model, which can materially affect future revenue and stock performance due to increased partner-driven sales.

Why Long Term?

The emphasis on a specialized program supports sustained partner engagement, likely leading to long-lasting customer loyalty and increased sales over time. Past examples include Salesforce's partner ecosystem driving significant revenue growth.

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Redesigned with specializations and tracks to accelerate partner growth and customer value  , /PRNewswire/ -- Docusign (NASDAQ: DOCU) today introduced the new Docusign Partner Program, a bold evolution that supports partners no matter where they are on their journey - from eSignature to CLM and beyond – while accelerating growth and expanding opportunities with Docusign Intelligent Agreement Management (IAM). IAM is the AI-powered platform that underpins all Docusign solutions and transforms how organizations create, commit to, and manage agreements.  New Docusign Partner Program With a modern structure built for today and the future, this program is designed around specializations to help partners better serve customers – whether they are building, selling, or servicing. The program provides specializations, tailored tracks, and advanced go-to-market support to help partners capitalize on the expansive opportunity in IAM. These changes reflect Docusign's commitment to empowering partners as trusted advisors, technical experts, and business growth accelerators for customers. "This is more than a program refresh – it's an evolution that enables partners to play a bigger role in the customer journey," said Bronwyn Hastings, Group Vice President, Partner Development & Alliances. "Partners are vital to capturing this massive IAM opportunity and we're focused on building a program that supports long-term customer success through partner expertise, trust, and services." Redefining Partner Expertise and Value In today's fast-evolving market, businesses are increasingly focused on the core capabilities that partners bring to the table, such as technical expertise, deployment experience, and the ability to deliver measurable business outcomes. Whether a partner is focused on eSignature, CLM, or IAM plans, the program recognizes the full spectrum of Docusign partners and supports them in serving organizations of all sizes and their lines of business, including legal but also sales, procurement, HR, and more. This program meets partners where they are and invites them to grow with Docusign.That's why the new partner program places an emphasis on proficiency and experience including new specializations that showcase technical excellence. These include: Sell: IAM Core, IAM for Sales, and IAM for CX Service and Sell: CLM There are also three distinct tracks – Build, Sell, and Service – with exclusive benefits designed to guide partners along clear and prescriptive pathways to success.  Build: Extend the Docusign IAM platform with custom integration applications that increase customer value. Sell: Drive customer adoption of Docusign IAM and CLM solutions in a more strategic, consultive way. Service: Lead successful strategic deployments of Docusign IAM and CLM solutions with deep product expertise. Partners can also access comprehensive IAM training through Docusign University with new IAM accreditations and certifications. The Docusign Partner Program is a key investment in partner success, helping them unlock greater impact across the customer agreement lifecycle. To learn more, visit the Docusign Partner Program here.About DocusignDocusign brings agreements to life. Nearly 1.7 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people's lives. With intelligent agreement management, Docusign unleashes business critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign's IAM platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and CLM. Learn more at www.docusign.com. Media ContactDocusign Corporate Communications [email protected] SOURCE Docusign, Inc. WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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