StockNews.AI
SFD
StockNews.AI
118 days

New Eckrich Campaign Delivers the Flavor and Feeling of Home

1. Eckrich launches 'Eckrich, the Sausage That Takes You Home' campaign. 2. Campaign emphasizes family connection and nostalgic mealtime experiences. 3. The initiative will roll out nationally in 2025 with multi-platform content. 4. Smithfield Foods backs Eckrich's heritage and quality in food production. 5. Campaign leverages humor to engage consumers and create memorable moments.

6m saved
Insight
Article

FAQ

Why Bullish?

Eckrich's campaign could enhance brand visibility, driving sales for SFD. Similar past campaigns show strong customer loyalty and market growth.

How important is it?

The campaign's nostalgic and family-centric approach may resonate well, potentially boosting SFD's sales. Eckrich's established history serves as a strong foundation for future revenue growth.

Why Long Term?

The national rollout in 2025 suggests an enduring effect, fostering brand loyalty over time. Historical campaigns have resulted in sustained revenue growth.

Related Companies

SFD
Smoked Sausage Brand Sparks Nostalgia with Every Bite, /PRNewswire/ -- Eckrich®, the beloved brand known for its delicious smoked sausages and deli meats, is proud to unveil its new national brand campaign: "Eckrich, the Sausage That Takes You Home." The campaign celebrates the powerful connection between food, family and the comforting flavors of home while showcasing how easy and delicious it can be to create a meal to remember. Eckrich, The Sausage that Takes You Home The Eckrich home welcomes consumers to enjoy the comforting flavor of home with each bite. With over 130 years of tradition behind it, the new campaign highlights Eckrich's dedication to creating delicious, quality products that not only satisfy but bring back memories, inspire connection and gather families around the table. Through a series of humorous and relatable scenarios, the campaign aims to remind consumers that Eckrich is more than just sausage — it's a taste of home. The spots engage viewers with the notion that just one bite of an Eckrich sausage can instantly transport you home. But the real question is—which home? The answer is delightfully unexpected for the category, delivered with just the right touch of Eckrich spice. "Whether it's a busy weeknight dinner, lunch on the go or a weekend gathering, Eckrich has always been part of those meaningful moments," said Angela Cheng, senior brand manager of Eckrich at Smithfield Foods. "This campaign taps into those mealtime moments we help create, showing how one bite can bring back familiar comforts and build new cherished memories." A fully integrated campaign will roll out nationally and in key markets throughout 2025. Premier creative will take 30-second, 15-second and six-second forms across CTV/TV, online video, audio, digital and social media, and will be supported through the brand's refreshed website, which showcases a consumer-centric design, integrated social media features and product usage highlights.From tailgates to kitchen tables, Eckrich has been a trusted staple for generations. With "Eckrich, the Sausage That Takes You Home," the brand reaffirms its role in not just feeding families but also being a staple of what brings them together.For more information, visit www.Eckrich.com and connect with the brand on Facebook and Instagram.About EckrichFounded by Peter Eckrich in 1894, Eckrich has a rich heritage starting from a small meat market in Fort Wayne, Indiana, to one of the most recognized regional premium deli and meat brands on the market today. Through it all, Eckrich meats have been recognized for their great taste and supreme quality, craftsmanship, care and pride. For more information, visit www.Eckrich.com. and connect with us on Facebook, Instagram and X, formerly known as Twitter. Eckrich is a brand of Smithfield Foods.  About Smithfield FoodsSmithfield Foods, Inc. (Nasdaq: SFD) is an American food company with a leading position in packaged meats and fresh pork products. With a diverse brand portfolio and strong relationships with U.S. farmers and customers, we responsibly meet demand for quality protein around the world.SOURCE Smithfield Foods, Inc. WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

Related News