1. New Holland's T4.120F won Tractor of the Year 2026 award. 2. Award strengthens CNH's brand reputation in agricultural machinery. 3. Recognition acknowledges advanced technology enhancing farmer productivity. 4. Launch of T4.120F model showcases innovation in specialty tractors. 5. CNH's Tech Day scheduled to highlight future developments.
The award enhances CNH's brand visibility and market position, potentially leading to increased sales.
The award highlights CNH's commitment to innovation and could translate into higher market demand.
The immediate recognition can boost profits and investor sentiment short-term, similar to past award wins.
New Holland wins ‘Best Specialized' at Tractor of the Year 2026 Awards
Hanover, November 10, 2025
CNH's (NYSE:CNH) iconic agriculture brand New Holland has once again set the benchmark for excellence. The New Holland T4.120F Auto Command earned top honors in the Specialized category at the prestigious 2026 Tractor of the Year (TOTY) awards.
The ceremony was held at Agritechnica in Hanover, Germany – the world's leading agricultural trade fair – and celebrates the industry's most advanced and impactful machinery. The TOTY jury comprises leading farm machinery journalists from across Europe.
"We are delighted to see our product excellence once again recognized by the Tractor of the Year jury," said Gerrit Marx, Chief Executive Officer at CNH. "Our machines provide the latest in advanced technology designed to make farmers more productive and profitable. And we're thrilled to showcase what's next for CNH at our Tech Day, live from Agritechnica on November 11."
Designed with comfort and innovation in mind, the new T4.120F model introduces our Auto Command™ Continuously Variable Transmission (CVT) with a 50-kph ECO mode — a first in the specialty tractor segment. The introduction of this model completes the range and is packed with high-end specifications that are unique to narrow tractors operating in vineyards and on fruit farms — with specific emphasis on operator comfort and ease of use.
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CNH Industrial (NYSE:CNH) is a world-class equipment, technology and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company's regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Hemisphere, a leading designer and manufacturer of high-precision satellite-based positioning, and heading technologies; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions.
Across a history spanning over two centuries, CNH has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH's 35,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.
For more information and the latest financial and sustainability reports visit: cnh.com
For news from CNH and its Brands visit: media.cnh.com
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