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New Leadership at Sony Interactive Entertainment

1. Hideaki Nishino appointed President and CEO of SIE effective April 1, 2025. 2. Hiroki Totoki transitions to President and CEO of Sony Group Corporation. 3. New leadership aims to enhance synergies and expand PlayStation community. 4. Nishino emphasizes focus on technology and creativity for future growth. 5. Lin Tao appointed as CFO of Sony Group Corporation, succeeding Totoki.

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Why Bullish?

Leadership changes can drive strategic growth, as seen in past Sony restructures.

How important is it?

Leadership appointments influence company direction and performance, crucial for investor confidence.

Why Long Term?

A new CEO typically signals shifts that will unfold over several years.

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SAN MATEO, Calif. & TOKYO--(BUSINESS WIRE)--Sony Group Corporation and Sony Interactive Entertainment (SIE), the company behind PlayStation, today announced the appointment of Hideaki Nishino to the role of President and CEO effective April 1, 2025. This marks an evolution designed to maximize synergies across SIE that was announced in May 2024 in which Nishino was appointed CEO of the Platform Business Group effective June 1, 2024, alongside Hermen Hulst, who was appointed CEO of the Studio Business Group. Hulst will continue to serve as CEO, Studio Business Group, SIE, reporting to Nishino. Sony Group Corporation and SIE also announced that effective April 1, Hiroki Totoki, President, COO and CFO of Sony Group Corporation, will step down from the SIE Chairman position to become President and CEO of Sony Group Corporation, and that Lin Tao, currently serving as SVP, Finance, Corporate Strategy and Development for SIE, will step down from her position at SIE to become CFO of Sony Group Corporation. Her successor at SIE will be announced at a later time. "It has been a pleasure working more closely with Hermen and Nishino-san and gaining insight into the ever-changing, fast-paced world of Sony Interactive Entertainment. As we hand the baton to Nishino and this exceptional leadership team, I am confident that SIE will reach new heights in the days ahead. After 30 years of delivering exceptional entertainment worldwide, this marks an exciting new chapter for SIE, highlighting its commitment to fostering creativity and building meaningful connections for millions of players. I am delighted to welcome Lin Tao as my successor as CFO of Sony Group Corporation. Lin has been instrumental to our success at SIE, leading the finance and corporate strategy and development functions, and I look forward to working closely with her at Sony Group Corporation," said Hiroki Totoki, Chairman, Sony Interactive Entertainment, President, COO and CFO, Sony Group Corporation. Nishino began his career at Sony in 2000 and currently serves as CEO, Platform Business Group, SIE. As CEO of Platform Business Group, Nishino led technology, products, services, and platform experience, in addition to overseeing third party publisher and developer relations, and commercial operations, including sales and marketing of hardware, services, and peripherals. Prior to that role, he served as SVP, Platform Experience Group. “I am truly honored to take the helm at Sony Interactive Entertainment. Technology and creativity are two of our biggest strengths as we continue to focus on developing experiences that deliver entertainment for everyone. We will continue to grow the PlayStation community in new ways, such as IP expansion, while also delivering the best in technology innovation. I want to thank Hermen for his expertise and leadership as he continues his role as CEO, Studio Business group. I am deeply grateful for the PlayStation community and their continued support and I am very excited for what the future holds," said Hideaki Nishino, CEO, Platform Business Group. Nishino will continue to serve as CEO of the Platform Business Group and as CEO of the Studio Business Group, Hulst will continue to lead the development, publishing, and business operations of SIE’s first party-content. He is also responsible for developing games across many devices including PlayStation consoles and PCs and bringing video game IP to new mediums through PlayStation Productions. About Sony Interactive Entertainment Sony Interactive Entertainment pushes the boundaries of entertainment and innovation, starting from the launch of the original PlayStation in Japan in 1994. Today, we continue to deliver innovative and thrilling experiences to a global audience through our PlayStation line of products and services that include generation-defining hardware, pioneering network services, and award-winning games. Headquartered in San Mateo, California, with global functions in California, London, and Tokyo, and game development studios around the world as part of PlayStation Studios, we believe that the power of play is borderless. Sony Interactive Entertainment is a wholly owned subsidiary of Sony Group Corporation. For more information about our company, please visit SonyInteractive.com. For more information about PlayStation products, please visit PlayStation.com.

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