New Research from CMI Media Group Focuses on Healthcare Equity in America and the Role Healthcare Brands Can Play to Support Consumers

1. CMI Media Group, a WPP subsidiary, released a health equity report. 2. The report highlights media's role in diverse community engagement. 3. Key focus areas include cultural demographics and effective healthcare brand strategies. 4. CMI Media Group is recognized for its contributions to pharma marketing. 5. Research emphasizes obesity and healthcare provider media preferences.

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Why Bullish?

The report enhances CMI Media Group's reputation, potentially leading to increased client acquisition and revenue. Historical examples show that agency reports can boost stock prices when they garner positive media attention.

How important is it?

The article's emphasis on healthcare marketing strategies aligns with WPP's core services, indicating a strong potential for growth.

Why Long Term?

Sustained improvements in brand strategy and client engagement can result in long-term revenue growth. Previous impacts from research reports usually take time to manifest in stock performance.

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WPP

PHILADELPHIA, March 3, 2025 /PRNewswire/ --

Strategic media healthcare agency CMI Media Group, a WPP company (NYSE: WPP), has released a report focusing on equity in healthcare in America and the role healthcare brands can play to support consumers.

"Media Vitals 2025 Focus on Health Equity" spotlights US consumers' healthcare experience. The study pinpoints factors such as cultural and location demographics, the impact of media advertising amongst diverse communities, and effective strategies for healthcare brands to reach and engage specific audiences from CMI Media Group thought leaders.

Key findings include:

CMI Media Group also recently released research focusing on obesity in America and on global healthcare provider media preferences. Media Vitals has been providing detailed guidance on pharma marketing efforts since 2013 and has become the premier research tool for the industry's leading healthcare marketers.

To request a free copy of the report, healthcare clients can visit this link. CMI Media Group also offers qualified industry professionals a free subscription to its daily briefing The Scoop and other thought leadership by signing up at this link.

About CMI Media Group

CMI Media Group, a WPP company (NYSE: WPP, http://www.wpp.com), is a full-service media agency focused solely on health, wellness, and pharmaceutical marketing. CMI Media Group's core offerings include Audience Strategy, Planning, Development, and Insights; Data and Analytics; Buying and Investment; and Direct Response and Customer Experience. As the leading media resource for the world's top healthcare companies, CMI Media Group brings together leading technology, data, and talent to deliver seamless capabilities for clients. CMI Media Group has been recognized as a leader in DE&I, talent retention and employee development as well as one of the industry's best places to work. To apply for a position within our teams visit https://cmimediagroup.com/careers.

Press contact:

Carly Kuper
610 731 5409
[email protected]

SOURCE CMI Media Group