1. Alaska Airlines returns as sponsor for Seattle's New Year's Eve celebration. 2. The event will feature drones and fireworks broadcasted across four markets. 3. Seattle's events may boost local tourism, impacting media partners like TGNA. 4. KING 5 Media, owned by TGNA, will broadcast the event live. 5. The partnership enhances Alaska Airlines' brand presence in Seattle.
FAQ
Why Bullish?
TGNA's media asset, KING 5, will benefit from increased viewership during the event. Increased attention and audience engagement can positively influence TGNA's advertising revenues and stock outlook.
How important is it?
The New Year's event marks a significant promotional opportunity for TGNA's station, likely leading to a temporary increase in both audience and advertising revenue. The positive sentiment from strong views highlights TGNA's market position.
Why Short Term?
The immediate upsurge in viewership and advertising interest is anticipated around New Year's. Historically, similar events have resulted in short-term revenue boosts for media companies involved.
Related Companies
Seattle's New Year's Eve Tradition: New Year's at the Needle Returns
The Space Needle proudly announces the return of New Year's at the Needle, a popular New Year's Eve event that will be broadcast across key West Coast markets including Seattle, Spokane, Portland, and San Diego. Sponsored once again by Alaska Airlines, this year's show promises a spectacular blend of drone displays, fireworks, and lighting, welcoming 2026 in style. The event will air on KING 5 Seattle, showcasing North America's largest structurally launched firework display.
Spectacular Show Details
The much-anticipated 18-minute show will commence just seven minutes before midnight with an impressive display of 500 drones illuminating the Seattle skyline. The drone countdown will culminate in a breathtaking pyrotechnic display, featuring fireworks launching from the iconic Space Needle at midnight. In addition, Seattle Center will host light shows at various times leading up to midnight, ensuring a festive atmosphere for attendees.
- 8:00 PM: Blue Wave Band performance begins
- 9:00 PM: Fountain of Light DJ & Light Show at the International Fountain
- 10:00 PM: First light-only pre-show (10-minute performance)
- 10:30 PM: Second light-only pre-show (10-minute performance)
- 11:00 PM: Third light-only pre-show (10-minute performance)
- 11:30 PM: Fourth light-only pre-show (10-minute performance)
- 11:53 PM: Show begins
- 12:00 AM: Happy New Year!
- 12:09 AM: Show concludes
Community Engagement and Broadcast Information
Residents and visitors in Seattle are encouraged to attend the spectacular festivities at Seattle Center, where they can enjoy pre-show activities, including live music and giveaways from Alaska Airlines. For those unable to attend in person, the event will be broadcast live, starting at 11:30 PM PT, on various channels including KING 5 in Seattle and streaming services like KING5+.
This year's event reflects Alaska Airlines' commitment to the Seattle community and its role as the region's leading airline, with an extensive flight network connecting to over 100 destinations from Seattle.
Quotes from Industry Leaders
Ron Sevart, President & CEO of the Space Needle, expressed his enthusiasm: "We're honored that New Year's at the Needle has become a beloved tradition for viewers to celebrate together." The ongoing partnership with Alaska Airlines supports this iconic show, offering viewers a glimpse of West Coast excellence as we ring in 2026.
Ben Minicucci, CEO of Alaska Airlines, added: "2025 has been a transformational year for Alaska, with Seattle as our global gateway and new connections from the West Coast to the world." His remarks highlight Alaska Airlines' dedication to celebrating the New Year with its loyal guests.
About the Space Needle and Alaska Airlines
Built as the centerpiece of the 1962 Seattle World's Fair, the Space Needle has become an iconic landmark and a major tourist attraction, welcoming over a million visitors each year. Recently renovated with $100 million in improvements, it features breathtaking views and the world's first revolving glass floor known as The Loupe.
Alaska Airlines, part of the Alaska Air Group, operates numerous routes across North America and is expanding its international footprint with upcoming services to Europe, reinforcing its commitment to connect communities.
Contact Information
For more information regarding the event, please contact:
- Amy Cunningham, Space Needle Public Relations Director: [email protected]
- Cameron Greenberg, Alaska Air Group Communications: [email protected]