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Nexstar Media Promotes Dan Lanzano to President, National Advertising Sales

1. Dan Lanzano promoted to President of National Advertising Sales at Nexstar. 2. Lanzano will lead all national advertising efforts and sales teams. 3. His proven success is expected to enhance national advertising revenue. 4. Nexstar's diverse media portfolio positions them favorably in advertising. 5. The leadership change signals a strategic push for revenue growth.

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Why Bullish?

Lanzano’s experience can drive growth in national ad revenue, positively affecting NXST’s valuation. Historical examples show leadership transitions often correlate with strategic expansions and revenue improvements in media companies.

How important is it?

The promotion of a skilled executive suggests positive forward momentum for NXST’s future earnings potential and competitive positioning.

Why Long Term?

The strategic initiatives linked to this leadership change are expected to yield sustainable revenue growth over time, in line with past successful transitions in the industry.

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IRVING, Texas--(BUSINESS WIRE)--Nexstar Media Group, Inc. (NASDAQ: NXST), today announced the promotion of Dan Lanzano to President of National Advertising Sales, effective immediately. In this newly created position, Mr. Lanzano will be responsible for leading all aspects of Nexstar’s national advertising efforts, including the sales teams representing network assets across CW Sports, CW Entertainment, and CW Digital; NewsNation and NewsNationNow.com; Nexstar’s multicast networks, Antenna TV, and Rewind TV; and the company’s political and national spot advertising. Mr. Lanzano will also oversee Nexstar’s research operations, its national network monetization, and paid and direct response advertising departments. He will be based in Nexstar’s New York City offices and will report to Nexstar’s President and Chief Operating Officer, Michael Biard.Nexstar promotes accomplished media sales executive, Dan Lanzano, to President of National Advertising Sales, where he is responsible for leading all aspects of Nexstar’s national advertising efforts.Share Mr. Lanzano joined Nexstar in February 2024 as Senior Vice President of National Advertising Sales and has a proven track record of growing advertising revenue, increasing market share, forging strategic client relationships, and building new business alliances. During his time at Nexstar, Mr. Lanzano and his team have overseen the upfront and scatter marketplaces for Nexstar’s networks division while developing a robust sales strategy for CW Sports, managing media and sponsorship revenue, go-to-market planning, sales packaging, and analysis of sports rights acquisitions. “This is a well-deserved promotion,” said Mr. Biard. “Dan has had a terrific impact on our national sales efforts since joining Nexstar in early 2024. He is a creative thinker and a dynamic leader, adept at recruiting, building, and motivating enthusiastic sales teams that are not content with the status quo. He is well respected across the media industry for his understanding of audiences regardless of platform, and he can customize the right approach to meet the needs of our partners. I am looking forward to working with him as he assumes this new role and continues to lead the national sales organization.” Throughout his nearly 20-year career, Mr. Lanzano successfully built deep agency and client partnerships for both core advertising channels and emerging media platforms and products. From 2012 to 2024, Mr. Lanzano served in various sales management leadership roles, including the last 6 years as Vice President of Advertising Sales for Warner Bros. Discovery (WBD). In that capacity he was responsible for the company’s monetization efforts across its entire portfolio of media properties, including entertainment, lifestyle, sports, news, and MAX Streaming/Digital assets. Prior to his tenure at WBD, Mr. Lanzano held several advertising sales positions of increasing responsibility at Turner/Warner Media. “Nexstar’s unique portfolio of national media assets, supported by its unrivaled local broadcast portfolio, affords the company a tremendous advantage over the competition and enables us to serve our advertising and marketing clients with a variety of bespoke cross-platform solutions tailored specifically to their needs,” said Mr. Lanzano. “We have a talented, industry-leading sales team in place, and I am looking forward to helping Nexstar significantly grow its share of national advertising across the country.” About Nexstar Media Group, Inc. Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 316,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with more than 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All Americans,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv. More News From Nexstar Media Group, Inc.

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