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Nexxen Renews and Expands its Strategic Partnership with VIDAA, with a Focus on Growing VIDAA's North American CTV Footprint

1. Nexxen extends exclusive ACR data access with VIDAA until 2029. 2. Nexxen invests $35 million to enhance VIDAA's ad inventory in North America. 3. Nexxen's partnership with VIDAA positions it for scalable commercial success. 4. Benefits from the partnership are expected to materialize starting in 2026. 5. VIDAA aims for significant growth in the competitive U.S. CTV market.

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FAQ

Why Bullish?

The enhanced exclusivity and investment signal strong future revenues. Historical similar partnerships, like Spotify and investment in podcasting, led to revenue boosts.

How important is it?

Investment in VIDAA and extended exclusivity can significantly elevate advertiser engagement and revenue potential.

Why Long Term?

Expected benefits will surface in 2026, aligning with Vidda's market expansion strategy.

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Agreement extends Nexxen’s global ACR data exclusivity and grants ad monetization exclusivity on VIDAA media in North America through at least the end of 2029 Nexxen investing an additional $35 million in VIDAA to accelerate the expansion of VIDAA’s North American CTV base, ad inventory and ACR data scale NEW YORK, Aug. 11, 2025 (GLOBE NEWSWIRE) -- Nexxen International Ltd. (NASDAQ: NEXN) (“Nexxen” or the “Company”), a global, flexible advertising technology platform with deep expertise in data and advanced TV, today announced the renewal and expansion of its long-term strategic partnership with VIDAA, the world’s fastest-growing Connected TV (“CTV”) platform powering tens of millions of CTVs from Hisense, Toshiba and other leading brands globally. Together, the companies will now focus on scaling North American TV distribution and revenue opportunities, increasing monetization within VIDAA — supporting the expansion of in-stream ad inventory both in variety and quality — and growing the availability of automatic content recognition (“ACR”) data for audience targeting and measurement partnerships. Since launching the partnership in 2022, VIDAA has established a leadership position in key international markets — including across Europe, reinforced by a recent agreement with Vestel, and in Australia — while Nexxen has developed a robust infrastructure to ingest and integrate VIDAA’s ACR data into the Nexxen Data Platform. This data now powers advanced audience targeting, insights and measurement capabilities across the U.S., U.K., Canada, Australia and Germany. After years of planting the seeds for growth, this extended partnership marks a shift from building the foundation to unlocking the potential for scalable commercial value. The updated agreement extends Nexxen’s exclusive global access to VIDAA’s ACR data and grants the Company exclusive rights to monetize CTV and native display advertising on VIDAA media in North America through at least the end of 2029. This will enable Nexxen’s customers to gain exclusive access to inventory unavailable via other platforms while also unlocking unique opportunities for Nexxen’s retail and direct-to-consumer advertiser clients. Benefits related to the updated agreement are expected to take effect starting in 2026. After nearly a decade of focusing on developing the ultimate Smart TV platform, VIDAA has firmly established itself among the world’s leading Connected TV platforms. Now, VIDAA is set to take on the U.S. market, building upon its impressive track record of success. Trusted by over 350 brands globally, VIDAA believes its rapid growth and widespread adoption demonstrates the platform’s unparalleled quality and reliability. Through this expanded partnership, VIDAA aims to bring its innovative features and exceptional user experience to one of the most competitive markets in the world. To further support these efforts, Nexxen is investing an additional $35 million in VIDAA, bringing its total investment to $60 million, or approximately 6% of VIDAA’s outstanding shares. The increased investment is expected to benefit Nexxen’s exclusive rights and overall investment over time by driving greater ACR data scale, monetizable ad inventory and user engagement across CTVs. VIDAA will primarily use these additional funds to support retail partnerships and expand its presence across the world’s largest advertising market. “VIDAA’s rapidly expanding distribution makes this an exciting time to deepen our relationship and begin to realize the long-term value of what we have built together. Their growing footprint, combined with our data and TV advertising technology capabilities, paves a long runway for strategic innovation and revenue growth,” said Ofer Druker, Chief Executive Officer of Nexxen. “Since the beginning we have approached this partnership as industry leaders in lockstep, with a clear vision for bringing innovative data solutions to market for Nexxen and its clients to capitalize on the opportunities provided by VIDAA’s growth. Our increased investment is intended to ensure that VIDAA and Hisense will further accelerate expansion in the largest advertising markets globally.” Guy Edri, Chief Executive Officer of VIDAA added, “Nexxen has been a crucial partner in VIDAA's journey to becoming a leading Smart TV platform, and this new agreement marks a significant step forward in our shared success. Strengthening our collaboration, this partnership plays a key role in supporting our next phase of growth in North America, following our success across other global markets. With Nexxen’s increased investment and expertise in advertising technology, we are now better positioned than ever to deliver exceptional value to users, partners and advertisers worldwide. Together with Nexxen, we are poised to achieve our goal of becoming the world’s largest CTV operating system.” About Nexxen Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Our flexible and unified technology stack comprises a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the Nexxen Data Platform at its core. With streaming in our DNA, Nexxen’s robust capabilities span discovery, planning, activation, monetization, measurement and optimization – available individually or in combination – all designed to enable our partners to achieve their goals, no matter how far-reaching or hyper niche they may be. Nexxen is headquartered in Israel and maintains offices throughout the United States, Canada, Europe and Asia-Pacific, and is traded on Nasdaq (NEXN). For more information, visit www.nexxen.com. About VIDAA Launched in 2014, VIDAA is a global leader in smart TV platforms, offering cutting-edge technology and user-friendly experiences. With more than 400 brand partners and over 40 million connected devices worldwide, VIDAA provides viewers with access to a broad range of global and local content, with a focus on ease of use, speed, and security. VIDAA’s platform is known for its seamless integration of apps, streaming services, and live TV, delivering an all-in-one entertainment hub to millions of homes. The company continues to innovate by investing in long-term software support, keeping its devices current with the latest advancements in smart TV technology. All information in this press release relating to VIDAA, including information regarding its market position and market growth, is based solely on information provided by VIDAA to Nexxen. None of such information was verified independently by Nexxen, and the Company does not take responsibility for the accuracy of any such information. For further information please contact: Nexxen International Ltd.Billy Eckert, Vice President of Investor Relationsir@nexxen.com    Caroline Smith, Vice President of Communicationscsmith@nexxen.com   VIDAADenis Ostir, Senior Director, Editor-In-Chiefdenis.ostir@vidaa.com   Forward Looking Statements This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding anticipated benefits related to Nexxen’s strategic partnership with, and investment in, VIDAA, as well as any other statements related to Nexxen’s future financial results and operating performance, or VIDAA’s future activities and growth plans. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to risks related to not realizing the anticipated benefits of Nexxen’s extended and expanded partnership with, and increased investment in, VIDAA. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company’s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 5, 2025. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law. Nexxen, and the Nexxen logo are trademarks of Nexxen International Ltd. in the United States and other countries. All other trademarks are the property of their respective owners. The use of the word “partner” or “partnership” in this press release does not mean a legal partner or legal partnership.

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