1. Elliott Hill started as Nike CEO amid declining sales and competition. 2. Nike's revenue fell 10% before Hill's leadership began. 3. Hill's 'win now' strategy focuses on sports and improving wholesale relationships. 4. Nike's stock is down 19% despite signs of recovery in running. 5. Challenges include tariffs, digital sales decline, and competitive pressures.
While there are signs of recovery in specific areas, overall sales are still declining. Historical examples like Adidas show that early recovery indicators do not always translate to immediate stock price increases.
The leadership change and turnaround plan are crucial to NKE's future but face time-consuming challenges still ahead.
Hill's plans are still being implemented and will require time to mature; gradual improvements expected over quarters. Past leadership changes often required substantial time to reflect in stock prices, making significant impacts more of a long-term prospect.