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NKE
New York Post
62 days

Nike delays launch for new brand with Kim Kardashian's Skims over production delays

1. Nike's collaboration with Skims faces production delays, missing spring launch target. 2. CEO Elliott Hill had expected a May launch for the first collection. 3. The partnership aims to energize Nike’s women's division amid slowing growth. 4. Nike shares dropped over 20% this year, while the S&P 500 rose 2%. 5. A global launch for the collaboration is still planned for 2026.

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FAQ

Why Bearish?

Production delays can harm consumer anticipation and sales momentum, reflecting poorly on NKE's strategy.

How important is it?

The collaboration's delay is significant for NKE's recovery plans in women's sportswear.

Why Short Term?

Immediate concerns about the delayed launch could pressure stock price in the near future.

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