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NIKE, Inc. Reports Fiscal 2026 First Quarter Results

1. Nike's Q1 revenue is $11.7 billion, a slight increase year-over-year. 2. Direct revenue down by 4%, while wholesale revenue is up 7%.

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$69.7309/30 04:56 PM EDTEvent Start
$69.7309/30 10:19 PM EDTLatest Updated
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FAQ

Why Neutral?

While revenue increased slightly, declining direct sales may raise investor concerns. Historical sensitivity to direct revenue trends illustrates potential volatility around earnings.

How important is it?

The mixed financial report indicates crucial insights into business health, influencing short-term stock behavior. Investors prioritize direct revenue performance, impacting sentiment and stock price.

Why Short Term?

Immediate reactions likely due to quarterly results, though long-term trends are more critical. Past earnings reports have shown quick market responses but moderated over time.

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BEAVERTON, Ore.--(BUSINESS WIRE)--NIKE, Inc. (NYSE:NKE) today reported fiscal 2026 financial results for its first quarter ended August 31, 2025. First quarter revenues were $11.7 billion, up 1 percent on a reported basis compared to the prior year and down 1 percent on a currency-neutral basis* NIKE Direct revenues were $4.5 billion, down 4 percent on a reported basis and down 5 percent on a currency-neutral basis Wholesale revenues were $6.8 billion, up 7 percent on a reported basis and up 5.

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