Nike loses head of North America women's business to Athleta
1. Gap hires Nike's women's business leader, affecting NKE's strategy. 2. Athleta's CEO transition indicates challenges in women's athleisure market. 3. Nike's focus on female consumers may struggle amid leadership changes. 4. Gauger's move raises concerns about Nike's market position. 5. NKE faces competition from brands like Athleta, Alo Yoga, and Skims.