Nike's new activewear line with Skims is set to launch this week. Here's why it matters

1. Nike launches activewear line NikeSKIMS with Skims to attract female consumers. 2. Partnership aims to regain market share from competitors like Lululemon and Vuori. 3. New collection features 40 styles suitable for both gym and casual wear. 4. Focus on performance and lifestyle under CEO Elliott Hill's new strategy. 5. Collaborating with top female athletes for marketing to enhance brand visibility.