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Nike's Sales Fall, But Not as Much as Expected as CEO Touts Progress in Turnaround Plan

1. Nike's Q4 sales fell 12% to $11.1 billion, exceeding expectations. 2. Net income dropped significantly but was better than projections. 3. CEO Elliott Hill outlines a positive outlook for future business. 4. Nike's turnaround plan is currently impacting short-term sales. 5. Shares dipped 1% in after-hours trading, down 17% YTD.

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FAQ

Why Neutral?

While sales and income declined, figures beat analyst expectations, reducing panic selling.

How important is it?

Despite losses, surpassing expectations provides investor reassurance and potential for recovery.

Why Short Term?

The immediate market reaction is negative, but future turns could stabilize results.

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