Nike’s Skims Line Launches Today. Is Might Not Be Enough for the Struggling Stock.
1. Nike launches NikeSKIMS collaboration to boost female consumer engagement. 2. Initial financial benefits from collaboration may be limited. 3. Stock has declined 8.5% this year, 61% from all-time highs. 4. Analysts see sales declining before returning to growth later. 5. Partnership aims to compete with Lululemon among women's sportswear.