Nike's Turnaround Looks Like It's Going Well—But Tariffs Could Be a Stumbling Block
1. Nike's wholesale revenue rose 5%, driving a 20% increase in running gear sales. 2. The company faces challenges from higher tariffs and weak classic footwear sales. 3. Nike projects annual tariff costs to reach $1.5 billion, up from $1 billion. 4. Classic footwear franchises saw a 30% sales drop in North America; focus shifts. 5. Analysts predict Nike shares may approach $83, reflecting recovery momentum.