Nike teams up with Kim Kardashian's Skims to launch women's fitness brand

1. Nike is launching a women's activewear brand called NikeSKIMS. 2. The partnership with Skims targets a growing market segment. 3. Nike's first Super Bowl ad in decades showcased female athletes. 4. NikeSKIMS aims to compete with brands like Hoka and New Balance. 5. Initial collection launches in spring 2024 with global expansion by 2026.