Nike teams up with Kim Kardashian shapewear brand Skims as it looks to reach more women
1. Nike partners with Skims for activewear to attract female consumers. 2. Nike aims to recover lost market share to competitors like Lululemon. 3. New collection launches in spring 2024, with broader rollout by 2026. 4. Nike's female customer base is currently 40%, below competitors' levels. 5. Skims seeks growth and potential IPO with Nike's manufacturing support.