Nike to resume selling directly on Amazon for first time since 2019
1. Nike will sell products directly on Amazon again, starting 2025. 2. Nike ceased Amazon sales in 2019 due to counterfeit concerns. 3. Amazon aims to diversify its product range with Nike's return. 4. Nike's marketplace investment includes AI-powered search for better service. 5. Amazon is attracting high-end brands, enhancing its luxury offerings.