Nike to Resume Selling on Amazon for First Time Since 2019. The Stock Rises. - Barron's
1. Nike resumes selling on Amazon.com after five years, focusing on direct sales. 2. Price hikes on select footwear and apparel items are scheduled for June 1. 3. Nike is responding to potential tariff changes due to trade policies. 4. Nike stock rose 2.5% in premarket trading following the news. 5. Direct sales partnership with Amazon may improve Nike's market visibility.