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NISSIN FOODS® NAMED OFFICIAL PARTNER OF WWE®

1. Hot & Spicy FIRE WOK becomes Elimination Chamber’s official presenting partner. This links TKO with high-visibility WWE events. 2. The sponsorship extends to WrestleMania 41 match sponsorship and mainstream WWE programming. This increases brand exposure for TKO. 3. Promotional activations include limited edition packaging and sweepstakes. This creative marketing may boost fan engagement.

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FAQ

Why Bullish?

The deal leverages WWE’s global audience to enhance TKO’s brand visibility, similar to past promotional partnerships that positively influenced stock sentiment.

How important is it?

While the partnership increases promotional reach and engagement, its direct influence on TKO's financials and fundamentals in the short term remains moderate.

Why Short Term?

The immediate activation around Elimination Chamber and WrestleMania 41 is likely to drive near-term market enthusiasm and media attention.

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Nissin Foods' Hot & Spicy FIRE WOK to Serve as an Official Presenter of Elimination Chamber® Taking Place Saturday, March 1 in Toronto GARDENA, Calif., Feb. 25, 2025 /PRNewswire/ -- WWE, part of TKO Group Holdings (NYSE: TKO), and Nissin Foods today announced a new partnership that will see Hot & Spicy FIRE WOK, the company's hottest ramen brand, serve as a presenting partner of Elimination Chamber, which takes place Saturday, March 1 at Rogers Centre in Toronto. As an Official Partner of WWE, Hot & Spicy FIRE WOK will receive prominent exposure within key WWE assets, including a match sponsorship at WrestleMania® 41 in Las Vegas, integrations within WWE's flagship programming, Raw and SmackDown, and WWE's popular e-gaming YouTube channel, UpUpDownDown, as well as sponsored episodes of WWE Playback, social integrations and more. Additionally, Hot & Spicy FIRE WOK will sponsor the iconic Men's Elimination Chamber match, which will feature WWE Superstars Logan Paul, Seth "Freakin" Rollins, Drew McIntyre, CM Punk, Damian Priest and John Cena, who is appearing in the final Elimination Chamber match of his career. "Nissin Foods is home to a variety of classic brands, and we are excited for Hot & Spicy FIRE WOK to present Elimination Chamber to a worldwide audience," said Grant Norris-Jones, Executive Vice President & Head of Global Partnerships for TKO. "WWE fans crave intensity and excitement, and we're bringing that same fiery thrill to their taste buds with Hot & Spicy FIRE WOK," said Priscila Stanton, Senior Vice President of Marketing, Nissin Foods USA. "Whether you're a fan of WWE or someone who craves bold flavors, our Hot & Spicy FIRE WOK line delivers an unmatched spice experience that will pair perfectly with Elimination Chamber and WrestleMania 41." Hot & Spicy FIRE WOK recently launched limited edition packaging featuring WWE Superstars Seth Rollins and Liv Morgan. Hot & Spicy FIRE WOK bowls and packets are available online and in-store at retailers nationwide. WWE and Nissin Foods are partnering to give fans a chance to witness the grandeur of WrestleMania 41, live and in-person, with an all-expense paid trip through the "Can You Handle The Heat Sweepstakes." About Nissin FoodsNissin Foods was established in 1958 by Momofuku Ando, who invented the world's first instant ramen noodle in Japan inspired by his belief that "peace will come to the world when there is enough food." In 1972, Nissin Foods USA opened its first plant in Gardena, California, introducing ramen noodles to American consumers. In 1971, CUP NOODLE was launched in Japan, and debuted as Cup O' Noodles in the U.S. in 1973, revolutionizing the industry by creating a product that could package, prepare, and serve noodles all in one. For 65 years, Nissin Foods has created delicious and convenient Asian-inspired meals at an affordable value. Nissin Foods USA develops and markets a variety of products including Cup Noodles®, Top Ramen®, Top Ramen® Bowl, Cup Noodles® Stir Fry®, Cup Noodles® Stir Fry® Rice with Noodles, Chow Mein, Hot & Spicy bowl, Hot & Spicy FIRE WOK and GEKI™. The company corporate philosophy inspires commitment to taste, convenience, and quality. Visit NissinFoods.com for more information. About WWEWWE® is an integrated media organization and the recognized global leader in sports entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, premium live events, digital media, and publishing platforms. WWE's TV-PG programming can be seen in more than 1 billion households worldwide in more than 20 languages through world-class distribution partners including NBCUniversal, The CW, Sony India and Netflix. In the United States, NBCUniversal's streaming service, Peacock, is the exclusive home to all premium live events, a variety of original programming and a massive video-on-demand library. Netflix is the exclusive home for WWE programming around the world, other than select international markets. WWE is part of TKO Group Holdings (NYSE: TKO). Additional information on WWE can be found at wwe.com and corporate.wwe.com. SOURCE Nissin Foods

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