1. Norton enhances scam protection with new AI features integrated into its products. 2. 90% of cyberthreats now stem from scams, a rise from 2021's statistics. 3. Increased scam rates suggest heightened demand for cybersecurity solutions. 4. Gen™ is leading in response to growing social engineering threats. 5. These developments reinforce Gen's position in the cyber safety market.
Norton's proactive stance in expanding cybersecurity features can drive demand and sales. Historical context shows cybersecurity firms perform well during rising threat levels, suggesting a positive effect on GEN's market position.
This article highlights significant developments in Norton, which is directly tied to GEN's business. The rise in cyber threats reinforces the relevance of GEN's offerings, contributing to potential positive market performance.
As scams continue to proliferate, sustained demand for cybersecurity solutions indicates long-term revenue growth. Past trends have shown growing markets in response to escalating threats support extended company performance.
TEMPE, Ariz. and PRAGUE, Feb. 19, 2025 /PRNewswire/ -- Norton, a leader in Cyber Safety and part of Gen™ (NASDAQ: GEN), is setting the standard for scam protection with a new range of AI-powered features fully integrated in Norton Cyber Safety products to help protect people from the most widespread cyberthreat of our time.
Like the first domino tipping over and setting off a chain reaction, scams are the initial event that can trigger a series of serious attacks, including identity theft and financial fraud. The Company reports that 90% of all cyberthreats now originate from scams and social engineering threats—a figure that has almost tripled since 2021.