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Norton Unveils Advanced Deepfake Protection Powered by Intel® Core™ Ultra Processors

1. Gen's Norton partners with Intel for advanced deepfake protection. 2. New protection analyzes scams directly on devices, ensuring privacy. 3. Real-time detection adapts to new scams, expanding Norton’s capabilities. 4. Protection now available on Intel-powered PCs, enhancing user confidence.

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Why Bullish?

The strategic partnership with Intel enhances Norton’s offerings, likely driving customer engagement. Historical patterns show that technological advancements in security products often correlate with stock price increases for tech firms.

How important is it?

The collaboration significantly enhances the product offering of Norton, which is integral to Gen's identity. This move represents innovation in cybersecurity, likely increasing attractiveness to potential customers and investors.

Why Short Term?

The immediate release of the deepfake protection feature is expected to attract users rapidly. Positive market reactions can occur quickly in response to innovative security solutions, as seen with similar past launches.

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Norton Deepfake Protection on Intel processors accelerates real‑time protection against AI-powered scams, /PRNewswire/ -- Norton, a leader in Cyber Safety and part of Gen (NASDAQ: GEN), has teamed up with Intel® to provide powerful detection against AI-powered scams on the newest generation of Intel® Core™ Ultra processors. Norton 360 customers with Norton Genie Scam Protection now have advanced deepfake protection on AI PCs with the latest Intel processors, enabling faster, always-on detection that proactively protects against today's most sophisticated scams. Norton Deepfake Protection Leena Elias, Chief Product Officer at Gen, discusses Norton Deepfake Protection powered by Intel® Core™ Ultra processors. The partnership with Intel puts Norton Deepfake Protection at the heart of peoples' devices without the need to send data up to the cloud and back. With Intel's leading processing power, Norton instantly analyzes suspicious material, providing immediate warnings to help people avoid potential personal or financial harm resulting from advanced deepfake scams. "From the early days of fighting email and web scams to now tackling sophisticated video deception, Norton has always stayed a step ahead continuously evolving its protection to outsmart new threats," said Leena Elias, Chief Product Officer at Gen. "Now, with scam detection for videos powered by the latest Intel processors, we're raising the bar again. Norton Deepfake Protection delivers real-time, private, and ultra-fast protection right on peoples' devices, so they can feel confident they're a step ahead of scammers and their latest AI-generated tricks." Deepfake Protection for Videos: Reading Between the LinesTo detect scams in video content, Norton Deepfake Protection doesn't just look for technical hiccups, it reads the message between the lines. Norton AI has been trained on an ever-expanding library of real-world scams including financial fakes, phony giveaways, crypto cons, and more. And it grows sharper with every scam it sees. Norton Deepfake Protection also analyses the audio in videos to identify deepfake content, operating like a team of expert sound detectives, combing through a recording with magnifying glasses, searching for the tiniest clues of audio manipulation. Each snippet of audio is examined like a piece of evidence, and when all the clues are put together, the truth in the audio content is revealed.Private, Fast, and Efficient ProtectionThrough the partnership with Intel, Norton enables malicious deepfake scam analysis directly on the device by offloading the compute to the NPU. This on-device processing helps ensure sensitive data remains private while increasing the speed of detection."Today's cyber threats demand real time detection, which is why Intel is excited to partner with Norton to bring AI-powered cybersecurity directly to users' devices." said Carla Rodríguez, Vice President and General Manager, Client SW Enabling at Intel. "Together, we are demonstrating the power of local compute right on the AI PC, enabling instant detection of AI-generated scams in video content without compromising privacy or requiring cloud connectivity. We're proud to help Norton deliver the protection that today's digital landscape requires."Staying a Step Ahead of ScammersThe availability of Norton Deepfake Protection on Intel-based AI PCs is part of a longer journey, widening the scam detection net and adapting to new scam types over time. In July this year, Norton added Deepfake Protection to the Genie AI Assistant in Norton 360 products on mobile so that people who don't have AI hardware can still benefit from protection against manipulated video content. Moving forward, Norton will continue to put scam-busting technology in the hands of more people, faster.Norton Deepfake Protection on Intel® Core™ Ultra processors supports YouTube and Facebook[1] videos, with support for other social media platforms planned for future releases. It is available now in the US, UK, Australia, and New Zealand as part of Norton Genie Scam Protection and Scam Protection Pro in Norton 360 products. For more information, visit https://us.norton.com/feature/ai-scam-protection. 1 Automatic Deepfake Detection is available for YouTube in any browser. Automatic Deepfake Detection for Facebook is supported on Chrome with compatibility for other browsers coming soon. About NortonNorton is a leader in Cyber Safety, and part of Gen (NASDAQ: GEN), a global company dedicated to powering Digital Freedom with a family of trusted consumer brands. Norton empowers millions of individuals and families with award-winning protection for their devices, online privacy, and identity. Norton products and services are certified by independent testing organizations including AV-TEST, AV-Comparatives, and SE Labs. Norton is a founding member of the Global Anti-Scam Alliance North America Chapter and the Coalition Against Stalkerware. Learn more at Norton.com and GenDigital.com.SOURCE Gen Digital Inc. WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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