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NORWEGIAN CRUISE LINE IS MAKING A SPLASH THIS WINTER WITH THE OPENING OF AN ALL-NEW EXPANSIVE POOL AND MORE GUEST EXPERIENCES AT GREAT STIRRUP CAY, ITS PRIVATE ISLAND IN THE BAHAMAS

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– A 1.4 Acre Pool Area with New Cabanas, adults-only Vibe Shore Club, Splash Pad for Kids and More Are Now Open at the Company's Freshly Renovated Private Island –  – In 2026, 17 of NCL's Ships Will Offer

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AI Summary

Norwegian Cruise Line's private island, Great Stirrup Cay, has unveiled an impressive 1.4-acre pool area and upcoming enhancements aimed at enriching guest experiences. In 2026, the island will host more than one million visitors across 17 ships, showcasing the potential for increased revenue in a competitive cruise market.

Trading Thesis

Investors should consider increasing positions in NCL as guest services enhancements may boost revenues and market position.

Market-Moving

  • NCL's revenue could see growth from the new attractions on Great Stirrup Cay.
  • Increased capacity expected to bring in over one million guests by 2026.
  • New enhancements are likely to attract more affluent customers.
  • Competitive market expansions may pressure other cruise lines.
  • Summer 2026 may see accelerated booking trends for NCL.

Key Facts

  • Great Stirrup Cay includes a 1.4-acre heated pool and splash pad.
  • Vibe Shore Club, an adults-only area, offers private cabanas.
  • NCL plans to expand offerings with Great Tides Waterpark in 2026.
  • Seventeen of NCL’s ships will visit the island in 2026.
  • The island's enhancements focus on premium guest experiences.

Companies Mentioned

  • Royal Caribbean Group (RCL): Competitor facing pressure from NCL's expansion.
  • Carnival Corporation (CCL): Potential market rival as NCL enhances its offerings.
  • Disney Cruise Line (DIS): Competitive pressure as NCL targets family-friendly experiences.

Corporate Developments

The cruise industry is experiencing a transformation as companies focus on creating high-end, personalized experiences. NCL’s investments in Great Stirrup Cay indicate a strategic pivot towards premium offerings, which may attract a lucrative clientele.

FAQ

Why Bullish?

Historically, enhancements in tourist attractions lead to increased revenue streams. NCL's upgrades could attract more guests, potentially boosting sales and share prices.

How important is it?

The upgrades to Great Stirrup Cay are critical as they signify NCL's focus on enhancing guest experiences, which directly correlates with potential revenue growth.

Why Long Term?

The effects of these upgrades will unfold over the next few years, particularly as the new waterpark and expanded capacity begin to serve guests.

Related Companies

– A 1.4 Acre Pool Area with New Cabanas, adults-only Vibe Shore Club, Splash Pad for Kids and More Are Now Open at the Company's Freshly Renovated Private Island – 

– In 2026, 17 of NCL's Ships Will Offer Caribbean, Bahamas and Weekend Cruises That Visit Great Stirrup Cay, Offering Travelers an Unforgettable "Escape to The Great Life" –

– Images of Great Stirrup Cay available for media download here 

MIAMI, Jan. 7, 2026 /PRNewswire/ -- Norwegian Cruise Line® (NCL), the innovator in global cruise travel, has unveiled new images of the first highly anticipated enhancements to Great Stirrup Cay, its private island in the Bahamas – a 1.4-acre pool area featuring an expansive heated pool, Splash Harbor splash pad for young guests, Vibe Shore Club for adults and much more.

With a new pier making it even easier for guests to enjoy the island, the Great Life Lagoon, a massive 1.4-acre pool area at the heart of the island's transformation, is designed for both relaxation and fun. With families in mind, the pool is larger than two Olympic-sized pools combined and features a beach-style entrance that leads to a splash area with fun water features for young guests, while adults can revel in the two swim-up bars, making it easy for them to enjoy their favorite cocktail libations. Surrounding the stunning new pool are private cabanas for guests to relax and enjoy gorgeous ocean and pool views. For those seeking an elevated experience, the new Vibe Shore Club is accessible by an all-day pass and offers an adults-only retreat with private cabanas and a private bar for an exclusive beachfront escape. Additional enhancements include Splash Harbor – a complimentary kids splash pad just steps away from the brand-new pool, a new Welcome Center and a convenient tram system to make exploring the island effortless. Together, these upgrades ensure every guest enjoys a seamless, unforgettable visit.

"Great Stirrup Cay has always been a favorite for our guests, and these new enhancements make it even easier for guests to trade the winter weather for the warm tropics and enjoy an 'Escape to the Great Life,'" said Harry Sommer, president and chief executive officer of Norwegian Cruise Line Holdings Ltd. "With the fun versatility of Great Life Lagoon, and family-friendly spots like Splash Harbor, we've created an island where everyone can unwind, play and make lasting memories. This transformation is all about offering premium experiences and unparalleled guest services to our guests and giving them the freedom and flexibility to enjoy their vacation their way. I cannot wait until next summer when we unveil even greater guest experiences with Great Tides Waterpark."

Looking ahead, Norwegian Cruise Line is thrilled to continue the island expansion with the debut of Great Tides Waterpark in the summer of 2026. The action-packed destination will feature slides and attractions for guests of all ages. Anchored by a total of 19 waterslides ranging from adrenaline-pumping thrills to laid-back adventures, the park will include the striking Tidal Tower featuring eight exhilarating waterslides, including its two tallest slides, where guests can experience heart-pounding drops and thrilling climbs on inner tubes for an unforgettable ride. Additional attractions at Tidal Tower include high-speed racing slides for competitive fun, spiraling tube slides that twist and spin guests in unexpected directions, and exciting body slides for pure adrenaline. To make the experience effortless, select slides will incorporate convenient conveyor belts to carry rafts to the top, eliminating the need for guests to bring them up themselves. Great Tides Waterpark will also feature a nearly 800-foot dynamic river, a 9,000-square-foot splash zone for kids, and Cliffside Cove where guests can find the industry's first cliffside jumps, racer slides and much more.

As Norwegian Cruise Line continues to transform Great Stirrup Cay, the company is poised to welcome over one million guests to its private island across 17 ships in 2026. This includes visits from its newest vessels, such as Norwegian Aqua®, which offers seven-day Caribbean voyages from Miami and Orlando (Port Canaveral), Fla., now through October 2027, featuring calls to the Dominican Republic, U.S. Virgin Islands, British Virgin Islands, and more. Joining Norwegian Aqua in the Caribbean will be the all-new Norwegian Luna™ which will debut in March 2026 and will sail seven-day Caribbean itineraries from April 2026 through October 2026, visiting the same stunning tropical destinations as her sister ship.

To explore all itineraries visiting Great Stirrup Cay this winter, click here.

For more information about the Company's award-winning fleet and worldwide itineraries, or to book a cruise, please contact a travel professional, call 888-NCL-CRUISE (625-2784), or visit www.ncl.com.

To download more images of Great Stirrup Cay, visit the multimedia library here.

About Norwegian Cruise Line 

As the innovator in global cruise travel, Norwegian Cruise Line® has been breaking the boundaries of traditional cruising for 59 years. Most notably, the cruise line revolutionized the industry by offering guests the freedom and flexibility to design their ideal vacation on their preferred schedule with no assigned dining and entertainment times and no formal dress codes.  Today, the company continues to deliver curated, effortless experiences that cater to every type of traveler – from seasoned cruisers to families of every size. With award-winning entertainment, globally inspired dining and thoughtfully designed accommodations, including solo staterooms, Club Balcony Suites, and The Haven by Norwegian®, the brand's exclusive ship-within-a-ship concept, NCL ensures every guest enjoys a seamless and personalized journey. To further deliver guests with more value, the Company's signature Free at Sea™ package provides added benefits and inclusions such as unlimited open bar; specialty dining credits; high-speed Wi-Fi; shore excursions credits; and with select sailings guests can enjoy free airfare as well as third and fourth guests sail free. Its fleet of 20 contemporary ships sail to nearly 350 of the world's most desirable destinations, including Great Stirrup Cay, the company's private island in the Bahamas and its resort destination Harvest Caye in Belize. For additional information or to book a cruise, contact a travel professional, call 888-NCL-CRUISE (625-2784) or visit www.ncl.com. For the latest news and exclusive content, visit the NCL Newsroom and follow Norwegian Cruise Line on Facebook, Instagram, Tik Tok and YouTube @NorwegianCruiseLine; and Twitter @CruiseNorwegian.

Norwegian Cruise Line is a wholly owned subsidiary of Norwegian Cruise Line Holdings Ltd. To learn more, visit www.nclhltd.com.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/norwegian-cruise-line-is-making-a-splash-this-winter-with-the-opening-of-an-all-new-expansive-pool-and-more-guest-experiences-at-great-stirrup-cay-its-private-island-in-the-bahamas-302655424.html

SOURCE Norwegian Cruise Line

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