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Not so fast: German court says Apple can't call Watch carbon neutral

1. German court rules Apple must abandon carbon-neutral claims for Apple Watch. 2. Apple Watch Series 9 and 10 produce over 8 kg of carbon emissions each. 3. Court challenges validity of carbon credits linked to Eucalyptus tree planting. 4. Short leases on carbon offset projects raise consumer trust concerns. 5. The ruling impacts Apple's sustainability narrative in the competitive market.

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FAQ

Why Bearish?

This ruling undermines Apple's carbon-neutral branding, potentially affecting consumer trust. Similar instances in the past, like Volkswagen's emissions scandal, have led to significant stock drops.

How important is it?

The article significantly affects Apple's sustainability claims, crucial for its market positioning and consumer trust.

Why Short Term?

Initial market reactions may reflect immediate consumer perception. Over time, if Apple addresses the concerns effectively, the impact may diminish.

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