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Notified and SWNS Partner to Help Businesses Expand Reach Across UK

1. GlobeNewswire partners with SWNS for enhanced UK media distribution. 2. Clients can amplify press releases across 65 UK media outlets. 3. UK media market offers high engagement, boosting corporate visibility. 4. Notified is a partner of Apollo Global Management, impacting APO. 5. SWNS has strong relationships with UK publishers, enhancing reach.

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FAQ

Why Bullish?

The partnership boosts credibility and visibility, likely enhancing investor interest, similar to past media partnerships that benefited affiliates of investment firms.

How important is it?

Increased visibility through trusted media channels likely improves brand perception and short-term investor confidence in APO.

Why Short Term?

Immediate visibility improvements can lead to short-term interest and price movement, as seen with similar press release enhancements.

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APONOTIFSWNS
GlobeNewswire Clients Can Now Boost Content Across 65 Media Outlets, Increasing Visibility April 03, 2025 04:00 ET  | Source: Notified NEW YORK, April 03, 2025 (GLOBE NEWSWIRE) -- Now available exclusively to GlobeNewswire® clients, a new partnership between Notified and SWNS helps communicators boost the impact of their press releases by sharing their stories in trusted, high-profile UK media outlets. GlobeNewswire clients who select the "Amplify UK" circuit within the platform will have releases distributed across a network of 65 regional media websites, prominently labeled as "Must Read – Ad Feature by SWNS” to drive visibility and reader engagement. SWNS is an independent, UK-based provider of breaking news, trending stories, pictures and videos, delivering high-quality content to a wide range of digital media outlets. Through a selection of partner titles, SWNS can connect businesses and brands with engaged audiences across the United Kingdom, offering a platform for impactful corporate communications and audience engagement. “The UK is an influential media market with a highly engaged audience—making it an important region for companies looking to grow their brand and business,” said Erik Carlson, Chief Operating Officer at Notified. “Our partnership with SWNS gives GlobeNewswire clients a powerful way to expand their reach and build stronger connections with UK audiences through a trusted network of publications.” “SWNS has been providing trusted news content to the UK national media for 50 years. That has earned us unrivalled relationships with publishers,” said Martin Winter, Managing Director at SWNS. “We are delighted to partner with Notified on this sponsored content product. It will give their clients access to a selection of respected partner titles, enabling them to reach a wide UK audience through prominent media brands.” About Notified We are Notified, and your story goes here. As the only technology partner dedicated to both investor relations and public relations professionals, we help you control and amplify your corporate narrative. Our fully integrated PR and IR platforms streamline every step—whether it’s reaching the right media, press release distribution, and measurement or designing new IR websites, managing investor days, earnings releases, and regulatory filings. Connecting both worlds, GlobeNewswire is one of the world’s largest and most trusted newswire distribution networks, serving leading organizations for over 30 years. Together, we empower communicators to inform a better world. Notified is a part of West Technology Group, LLC controlled by affiliates of certain funds managed by Apollo Global Management, Inc. (NYSE: APO). About SWNS SWNS (South West News Service) is a leading independent news and content agency, delivering high-quality journalism, photography, and video content to media outlets worldwide. With a reputation for accuracy and compelling storytelling, and headquartered in the UK, SWNS collaborates with major publishers and broadcasters to distribute impactful stories across digital, print, and broadcast platforms via its proprietary syndication platform SWNS.live. To learn more, visit swns.com. Media Contacts Notified: Caroline Smith – caroline.smith@icrinc.com SWNS: Martin Winter – martin.winter@swns.com A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/4d93ec1e-f841-4f95-8810-16be316b6eb4 This press release was published by a CLEAR® Verified individual.

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