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Nutri-Grain Raises the Bar on Snacking -- With Nutrition That Works as Hard as You Do

1. Nutri-Grain refresh includes 10g whole grains and new packaging. 2. Kellanova aims to close whole grain consumption gap with these upgrades. 3. Brand refresh targets busy lifestyles, optimizing convenience and nutrition. 4. Nutri-Grain bars rolling out nationwide, appealing to health-conscious consumers. 5. Kellanova's 2024 net sales approximately $13 billion, indicating strong market position.

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Why Bullish?

Kellanova's investment in Nutri-Grain aligns with consumer health trends, driving potential sales growth. A similar previous product refresh resulted in significant sales increases, indicating positive market reception.

How important is it?

The article highlights Kellanova's strategic focus on health-oriented products which resonate with current market demands, underscoring its relevance in the competitive snacks industry.

Why Short Term?

Nutritional upgrades and marketing activations could quickly boost consumer interest and sales. Such brand refreshes typically lead to immediate inventory turnover.

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The delicious bar fans know and love now with more whole grains, more vitamins, and a refreshed look, /PRNewswire/ -- After more than 30 years as a trusted snack, Nutri-Grain® is debuting a bold new chapter. As part of a full brand refresh, Nutri-Grain's signature bars now feature 10 grams of whole grains, 10 vitamins and minerals — all wrapped in a bright, energetic design built for the busy pace of everyday life.This isn't a comeback. It's a confident step forward — a reintroduction, honoring what's always worked and made even better for the way we all snack today. The full lineup of Nutri-Grain bars, now featuring 10g whole grains and 10 vitamins and minerals — with a bright new look to match. Nutri-Grain’s upgraded nutrition and refreshed packaging fit seamlessly into everyday routines — a pantry staple that’s ready whenever you are. Nutri-Grain Apple Cinnamon breakfast bar, now with 10g whole grains and 10 essential vitamins and minerals. Nutri-Grain is built for wherever the day takes you — from snack breaks to park hangs. Nutrition is leading the charge: Whole grains remain one of the most under-consumed essentials, with most Americans getting less than two-thirds of the daily recommendation. A recent study conducted by Tufts University (Caputo, 2022) found whole grain consumption anywhere from just 39% to 61% of what's advised by experts. Nutri-Grain's upgraded bars help close that gap with purposeful, accessible nourishment — no decoding required. "This refresh is about giving people the nutrition they want and need — in a way that feels familiar, but even more relevant to what they look for in a snack," said Eileen Flaherty, Brand Marketing Director at Kellanova. "We've upgraded the nutrition, and made it easier to navigate the shelf while still delivering the delicious flavor Nutri-Grain is known for."Nutri-Grain's reimagined bars deliver a hearty yet tender texture, with a delicate crumble and a craveworthy, fruity flavored filling — from strawberry to apple cinnamon and everything in between. With visible, wholesome ingredient callouts and a straightforward layout, it cuts through the clutter and makes choosing a snack one less thing to overthink.At the heart of this refresh is the brand's belief in hard-working goodness. Nutri-Grain is for people doing their best with what they've got — calendar-jugglers, caretakers, side-hustlers, and self-starters alike — who need snacks that show up for them and meet them where they're at. Because Nutri-Grain believes that your "good enough" is always more than enough.Nutri-Grain will take its new energy beyond the grocery aisle and into the world later this summer — with delightful, feel-good activations designed to invite everyone in on the fun. Fans can follow along @nutrigrain for updates.Nutri-Grain's new bars are rolling out now nationwide, across all core flavors. For more information, please visit www.nutrigrain.com.About KellanovaKellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and North America frozen foods with a legacy stretching back more than 100 years. Powered by differentiated brands including Pringles®, Cheez-It®, Pop-Tarts®, Kellogg's ® Rice Krispies Treats®, RXBAR®, Eggo®, MorningStar Farms®, Special K®, Coco Pops®, and more, Kellanova's vision is to become the world's best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our net sales for 2024 were approximately $13 billion. At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at https://www.kellanova.com.SOURCE Kellanova WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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