StockNews.AI
OPAD
StockNews.AI
49 days

Offerpad HomePro Gains Traction as Certified Agents Bring Solutions In-Home

1. Offerpad's HomePro program is now available in all markets, enhancing seller engagement. 2. Certified agents assist sellers with tailored cash offers and listing options. 3. Strong initial engagement suggests program's potential effectiveness and market acceptance. 4. The company plans to expand HomePro based on real-time data insights. 5. Investment in agent training and tools reflects Offerpad's commitment to service quality.

7m saved
Insight
Article

FAQ

Why Bullish?

The successful launch of HomePro indicates strong market potential and customer engagement. Historical examples, such as successful launches of similar real estate models, often lead to stock price increases.

How important is it?

HomePro’s expansion signifies a strategic shift that could enhance Offerpad's competitive advantage and market share, impacting future profitability.

Why Long Term?

As HomePro gains market traction, it may take time before substantial revenue impacts are observed, similar to trends seen following other service expansions in real estate.

Related Companies

Zillow (Z)Redfin (RDFN)Opendoor (OPEN)
TEMPE, Ariz.--(BUSINESS WIRE)--Offerpad’s HomePro program is now live in all Offerpad markets, already reshaping how sellers engage with their options. First announced in May and launched companywide in June, HomePro sends certified, local agents into the home to help sellers evaluate their options and make informed decisions.“This program is changing the way our agents approach the business,” said Ross Hester, Founder of The Hester Group.Share During the scheduled home inspection, certified HomePros meet with sellers to walk through their cash offer and listing options, providing real-time guidance and simplifying the experience. This in-person support gives sellers clarity and control over what works best for their situation. “HomePro represents the next era of real estate, and Offerpad is pioneering this comprehensive in-home approach,” said Brian Bair, Offerpad Chairman and CEO. “This program brings our full suite of solutions into the living room, combining the speed of our cash offer, the strength of our platform, and the trusted guidance of certified agents. It’s the support sellers are looking for, delivered by a company built to make moving smarter, faster, and more flexible.” Since launch, Offerpad has certified select agents across 12 brokerages and is seeing strong early engagement from both agents and sellers. The company is using real-time data to identify where the model is delivering the most value and plans to expand accordingly. Brokerages interested in becoming HomePro representatives can request more information or be added to the wait list by visiting Offerpad’s HomePro site. “This program is changing the way our agents approach the business,” said Ross Hester, Founder of The Hester Group. “They’re not just talking about listings. They’re walking in with real options backed by a brand that’s fast, flexible, and focused on service. Our agents are energized and sellers are responding.” Offerpad will continue investing in agent training, brokerage tools, and program enhancements that give sellers the guidance and flexibility they need, all as part of Offerpad’s commitment to being a comprehensive real estate solutions center. To learn more about Offerpad and HomePro, visit www.offerpad.com. About Offerpad Offerpad, dedicated to simplifying the process of buying and selling homes, is a publicly traded company committed to providing comprehensive solutions that removes the friction from real estate. Our advanced real estate platform offers a range of services, from consumer cash offers to B2B renovation solutions and industry partnership programs, all tailored to meet the unique needs of our clients. Since 2015, we’ve leveraged local expertise in residential real estate alongside proprietary technology to guide homeowners at every step. Learn more at www.offerpad.com. Forward-Looking Statements Certain statements in this press release may be considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements generally relate to future events or Offerpad's future financial or operating performance. For example, statements regarding HomePro program expansion, plans to continue investing in agent training and program enhancements, and expectations regarding the program's market impact and growth are forward-looking statements. In some cases, you can identify forward-looking statements by terminology such as “anticipate”, “believe”, “continue”, “estimate”, “expect”, “forecast”, “future”, “intend”, “may”, “might”, “plan”, “possible”, “potential”, “should”, “will” or “would” or similar terminology. Such forward-looking statements are subject to risks, uncertainties, and other important factors that could cause actual results to differ materially from those expressed or implied by such forward-looking statements. Factors that may impact such forward-looking statements include, but are not limited to, Offerpad's ability to respond to general economic conditions; the health of the U.S. residential real estate industry; successfully launch and scale new product and service offerings like HomePro; Offerpad's ability to attract and retain qualified agents and brokerages; market acceptance of new service models; competitive responses; and Offerpad's ability to manage growth effectively. These and other important factors discussed under the caption "Risk Factors" in Offerpad's most recent Annual Report on Form 10-K and other reports filed with the Securities and Exchange Commission could cause actual results to differ materially from those indicated by the forward-looking statements made in this press release. You should not place undue reliance on forward-looking statements, which speak only as of the date they are made. Offerpad undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws.

Related News