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OG of fast cars drops in games: Porsche adopts in-car gaming with AirConsole

1. AirConsole partners with Porsche for in-car gaming in the new Macan. 2. Play multiplayer games while parked or on the go safely. 3. Games include 'UNO® Car Party!' from Mattel, linking MAT to automotive entertainment. 4. AirConsole's growth highlights gaming's role in future mobility. 5. The platform offers seamless integration via smartphones without extra hardware.

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FAQ

Why Bullish?

Partnerships and innovative gaming options enhance brand visibility, positively influencing MAT's future. Historical examples show gaming expansions have boosted related stocks.

How important is it?

Integration of MAT's products into a popular gaming platform signals potential revenue growth. This relationship could pave the way for increased brand exposure and sales.

Why Short Term?

The anticipated availability by year's end could have immediate effects on MAT's sales. Similar trends have shown that seasonal releases can spur stock upticks.

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Zurich, Aug. 28, 2025 (GLOBE NEWSWIRE) -- AirConsole, the pioneering in-car gaming platform that transforms car rides into shared entertainment experiences, is arriving in the new Porsche Macan later this year. This collaboration will bring a curated library of casual, multiplayer games into Porsche’s entertainment environment, offering new ways for passengers to stay connected, engaged, and entertained either while parked or on the go, all controlled by their smartphones. “Our collaboration with Porsche is a powerful signal of how quickly AirConsole is scaling in the automotive industry. In just two years since launching our in-car platform, we’ve partnered with some of the world’s most respected car brands, now including Porsche. This momentum confirms that gaming has a meaningful place in the future of mobility, and we’re proud to be leading that evolution“ commented  Anthony Cliquot, CEO of AirConsole. AirConsole and Porsche collaborate on in-car gaming. Looking Ahead at IAAPorsche and AirConsole will provide further insights into their partnership at this year’s IAA Motor Show in Munich, Germany. Together with the Porsche team, Anthony Cliquot, CEO of AirConsole, will deliver a speech on 10 September at 1pm, outlining the role of in-car gaming in the future of mobility and the significance of the collaboration with Porsche. Those interested in learning more about the topic are invited to join the session at the Porsche booth at the IAA. Play Together While Parked, Non-driving Occupants Continue Playing on the Front Passenger Display While DrivingWhen the vehicle is parked, all passengers - including the driver - can enjoy multiplayer gaming sessions together via the central infotainment screen. Once the car is in motion, gaming can be enjoyed on the front passenger display for non-driving occupants while the driver remains focused on the road. With Porsche’s integrated screen privacy features, the experience remains safe and distraction-free for the driver. Launch Details and Market AvailabilityAirConsole will start to be available at the end of this year with the new Macan. Rollout is planned for all markets where Porsche Connect is available - except for China*. Smartphones as Game Controllers: No Extra Hardware RequiredAirConsole will be accessible via the Porsche App Center which is included on the connectivity package Porsche Connect, depending on market specific availability. Setup is seamless: once the app is downloaded and opened via the Porsche App Center, passengers connect their smartphones by scanning a QR code - no additional hardware needed. The platform supports both solo and multiplayer gameplay for up to five players, enabling collaborative or competitive sessions across all seats in the vehicle. Curated Game Library Built for the CarAirConsole specializes in short-session, casual games optimized for the in-car environment. Porsche passengers will have access to a growing catalog of titles across genres like racing, trivia, party, and sports. Popular games include: Who Wants to Be a Millionaire? from Sony Pictures TelevisionOvercooked from Team17UNO® Car Party! from Mattel, Inc. (NASDAQ: MAT) With an ever-expanding catalog, AirConsole ensures that every ride offers something new to discover. A Swiss Startup Powering In-Car Gaming at ScaleHeadquartered in Zurich, AirConsole is a Swiss startup leading the evolution of in-car gaming. The company manages the full experience end-to-end, handling integrations with automotive OEMs, curating content, and collaborating with third-party studios on game development. Since launching its automotive platform in July 2023, AirConsole has released over 40 game titles across different OEMs, delivering fresh and engaging content at a pace that sets a new benchmark in the industry. *Porsche Connect is available in the following countries: Andorra, Australia, Austria, Belgium, Bosnia & Herzegovina, Bulgaria, Canada, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, France, Germany, Gibraltar, Greece, Hungary, Iceland, Ireland, Italy, Japan, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Mexico, Monaco, Montenegro, Netherlands, New Zealand, Norway, Poland, Portugal, Puerto Rico, Romania, Serbia, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, United Kingdom, United States. Media images can be found here About AirConsoleDrive together, play together. AirConsole is the world’s first gaming platform built specifically for cars. With no additional hardware required, AirConsole transforms the infotainment system into a multiplayer game hub, where passengers use smartphones as controllers. Its catalog of casual games is tailored for social play, short sessions, and all ages. AirConsole is integrated with leading automotive brands and continues to pioneer the future of in-car entertainment. Learn more at www.airconsole.com and follow AirConsole on LinkedIn | Instagram | X | TikTok | YouTube About PorscheDr. Ing. h.c. F. Porsche AG has its headquarters in Stuttgart-Zuffenhausen. Porsche is a valuable brand with global appeal and has a loyal customer base around the globe. The company builds on a solid foundation with strong products and an almost completely renewed portfolio. Porsche is financially robust - even in volatile times.

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