1. On Location unveils 'Starting 16' Captains for FIFA World Cup 2026. 2. Celebrity Captains enhance engagement with fans across host cities. 3. Demand for hospitality packages is expected to rise as excitement builds. 4. On Location partners with over 150 rights holders for major events. 5. TKO Group Holdings owns On Location, positioning them in major markets.
FAQ
Why Bullish?
The engagement of celebrities and increased demand for hospitality packages is likely to positively influence TKO's market positioning and stock price, similar to how past partnerships in sports events have bolstered revenues for companies involved in event management.
How important is it?
The announcement creates a significant opportunity for TKO via On Location, enhancing their exposure in sports hospitality, with clear potential for increased revenues and market growth.
Why Short Term?
Increased sales of hospitality packages and heightened visibility ahead of the 2026 World Cup will likely have a significant short-term effect on TKO’s revenues and stock price.
On Location Announces Star-Studded "Starting 16" for FIFA World Cup 2026™ Hospitality
On Location, an official hospitality partner for the FIFA World Cup 2026™, has unveiled its "Starting 16" Captain program, featuring prominent personalities from sports and entertainment. This initiative aims to enhance the fan experience by connecting with celebrities like Carmelo Anthony, Ciara, Cobie Smulders, Miguel Layún, and Rob Lowe, who will act as ambassadors for their respective host cities. This program is designed to elevate the hospitality experience for fans traveling to the tournament.
Celebrity Captains and Their Host Cities
Each Captain for the FIFA World Cup 2026™ will represent a specific host city, providing fans with unparalleled access and experiences. Here is the complete list:
- Atlanta – Ciara (Multi-Platinum GRAMMY-winning global superstar)
- Boston – Julian Edelman (Three-Time Super Bowl Champion)
- Dallas – Tiffany Derry (Celebrity Chef & Entrepreneur)
- Guadalajara – To Be Announced
- Houston – Stu Holden (FOX Sports Lead Match Analyst)
- Kansas City – Gracie Hunt (Philanthropist & Media Professional)
- Los Angeles – Rob Lowe (Award-Winning Actor and Producer)
- Mexico City – Miguel Layún (Former Mexico Men's National Team Player)
- Miami – Sergio Agüero (Football Legend and Olympic Gold Medalist)
- Monterrey – Ana Casanova (Celebrity Chef & Content Creator)
- New York/New Jersey – Carmelo Anthony (Hall of Famer and Philanthropist)
- Philadelphia – Brian Kelly (Founder of "The Points Guy")
- San Francisco – Kristin Juszczyk (Fashion Designer)
- Seattle – Megan Rapinoe (Two-Time FIFA Women's World Cup Winner)
- Toronto – Susur Lee (Celebrity Chef)
- Vancouver – Cobie Smulders (Actress and Producer)
Excitement Builds Around FIFA World Cup 2026™
The announcement of the Starting 16 Captains coincides with heightened enthusiasm for the FIFA World Cup 2026™, particularly following the recent release of the final match schedule. Paul Caine, President of On Location, stated, "On Location is thrilled to partner with our Starting 16 roster of athletes, hospitality experts, and creators to elevate our premium hospitality experiences for FIFA World Cup 2026." Caine emphasized that each Captain's passion for sports and entertainment will significantly enhance fan engagement.
Upcoming Hospitality Initiatives
The Starting 16 program is part of a broader strategy to boost interest in On Location's hospitality offerings, which have gained traction due to recent promotional activities like "The Treatment." This initiative transformed local pick-up games into premium experiences, featuring several Captains who demonstrated the unique local culture surrounding the event.
About On Location and TKO Group Holdings
On Location serves as the official hospitality partner for over 150 major sporting events, including the FIFA World Cup 2026™, and is involved with organizations such as the International Olympic Committee (IOC) and the National Football League (NFL). As a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), On Location offers immersive hospitality experiences that blend sports and entertainment, delivering unrivaled access for fans and corporate clients alike.