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One in Three Americans Caught Flat-Footed on Financial Preparedness, TD Bank Report Reveals

1. TD Bank's report reveals 44% of Americans daily consider financial preparedness. 2. 36% of Americans lack confidence in savings to cover unexpected expenses.

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Why Bullish?

TD's proactive approach highlights consumer concerns, potentially enhancing brand loyalty and customer engagement. Historical trends suggest increased brand trust correlates with market share growth.

How important is it?

The report underscores consumer anxiety about financial readiness, a relevant concern for TD's customer engagement strategies.

Why Short Term?

Immediate consumer reactions to financial preparedness findings may drive increased bank visits and inquiries in the short term.

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CHERRY HILL, N.J.--(BUSINESS WIRE)--As today's world is faced with ongoing challenges and unexpected obstacles, including those in the financial industry, how financially prepared are consumers? Forty-four percent of Americans report they think about their financial preparedness every single day, yet 36% of Americans say they are not confident they have enough savings to cover unexpected bills. These significant findings are broken down in TD Bank's inaugural Financial Preparedness Report, Cons.

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